Head of Growth – Marketing
Drug Hunter
Director of Growth
LogRocket
full-time
Posted on:
Location Type: Hybrid
Location: Boston • Massachusetts • 🇺🇸 United States
Visit company websiteSalary
💰 $170,000 - $275,000 per year
Job Level
Lead
About the role
- Drive pipeline across an assortment of channels, including inbound, performance, intent, events, brand, and more
- Strategically plan, test, implement and optimize online and non-digital marketing campaigns
- Develop a deep mastery of the funnel to understand what drives prospects to become customers
- Identify and execute upon ways to improve LogRocket's inbound marketing funnel
- Quantify everything you do. Conduct analysis to identify the highest value opportunities
- Work closely with Product Marketing, SDRs, and Sales to execute on programs to support all levels of the funnel
- Work with the product teams to identify and implement product features that will drive engagement and conversion
- Ensure the tools and infrastructure are in place to provide optimal growth results
Requirements
- BA/BS degree or 5+ years equivalent work experience
- Proficiency in demand generation, marketing automation, and SEO tools in order to generate traffic, convert visitors into leads, and then nurture them into converted customers
- Well versed in AI - not just chats, but how can we do things that were previously impossible or get insights/data advantages we couldn’t before
- Previous management experience is ideal. However, we will work closely with you to further develop your management skills
- Excellent communicator and creative thinker, with the ability to use data as well as intuition and logic to inform all decisions
- Demonstrated strong taste in oral, visual, and written communications skills - both as an executer and reviewer
- Have strong coordination and project management skills to handle complex projects
- Able to deal with the dynamic environment of a technology start up
Benefits
- Catered lunch and an impressive array of your favorite snacks (healthy AND non-healthy!)
- Unlimited vacation policy
- Health, Dental, Vision benefits, 401k, commuter benefits
- Generous stock options
- Regular team outings and activities (from boat rides to paintball, we’ll try anything!)
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
demand generationmarketing automationSEOdata analysisfunnel optimizationcampaign managementconversion strategiesproject managementAI applicationscustomer engagement
Soft skills
communicationcreative thinkingdata-driven decision makingcoordinationproject managementmanagement skillsadaptabilitycollaborationstrategic planningproblem solving
Certifications
BA/BS degree
