Global Marketing Manager

Logitech

Global PWS marketing manager shaping Logitech’s digital consumer ecosystem and category strategy. Building audience frameworks, campaigns, and growth roadmaps across Lausanne or Utrecht.

Posted 8/11/2026full-timeLausanne • 🇨🇭 SwitzerlandMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing DTX marketing strategies, consumer journey mapping, and cross-channel campaign management. Proven ability to analyze market data and synthesize insights for strategic decision-making.

Highest-signal resume keywords

Digital Content StrategyConsumer Journey DesignCross-Channel Campaign ManagementPerformance AnalyticsProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing StrategyData AnalysisA/B TestingContent OptimizationE-CommerceCampaign ManagementPerformance MetricsConsumer InsightsFramework DevelopmentGlobal Marketing

Soft Skills

CollaborationLeadershipCommunicationCreativityProactivity

Certifications & Qualifications

Bachelor’s Degree in MarketingMaster’s Degree Preferred

Industry Keywords

DTX ChannelPWS Consumer JourneyDigital MediaMarket DataCompetitive Landscape

About the role

Key responsibilities & impact

Define and segment key global audiences for the DTX channel using data insights
Architect the long-term DTX marketing strategy and roadmap
Establish frameworks for PWS consumer journey mapping
Lead upstream content strategy for PWS consumer personas on the DTX platform
Develop scalable global playbooks and marketing frameworks for regional teams
Partner with PWS Product Marketing teams on launches and category goals
Drive alignment across PWS Brand, Product, and Regional teams
Oversee the global PWS DTX marketing calendar
Analyze market data and consumer feedback to optimize marketing strategies
Lead A/B testing focused on strategic audience insights
Synthesize performance metrics into actionable insights for executive leadership
Monitor the competitive landscape for differentiation and audience expansion opportunities

Requirements

What you’ll need

Bachelor’s degree in Marketing, Communications, Digital Media, or related field
5+ years in marketing, digital content strategy, or e-commerce
Proven success launching, managing, and optimizing cross-channel campaigns and digital content
Strong collaborative skills and ability to lead cross-functional, global teams
Expertise in consumer journey design, digital content best practices, and performance analytics
Excellent project management, creative briefing, stakeholder communication, and reporting skills
Prior eCommerce experience preferred
Category/campaign management experience preferred
Master’s degree preferred
Proactive and assertive approach
Ability to work 2–3 days per week in the office in Lausanne or Utrecht
Willingness to travel up to 15% for internal meetings, workshops, or industry conferences

Benefits

Comp & perks

Hybrid working model with 2–3 days per week in the office
Comprehensive and competitive benefits packages, varying based on location
Flexible working environments
Support for physical, financial, emotional, intellectual, and social wellbeing
Work-from-home flexibility for some employees/locations
Accommodation support during the application process