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Logitech

Global Lifecycle Marketing, CRM Senior Manager

Logitech

Global Lifecycle Marketing & CRM Sr. Manager leading Logitech’s customer journeys across gaming and productivity products.

Posted 8/5/2026full-timeIrvine • California • 🇺🇸 United StatesSenior💰 $143,000 - $196,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in CRM and lifecycle marketing strategies, with a strong focus on utilizing Salesforce Marketing Cloud Enterprise and Customer Data Platforms to optimize customer engagement and revenue. Proven ability to lead teams, manage external partnerships, and drive data-driven decision-making in consumer-facing environments, particularly within the gaming sector.

Highest-signal resume keywords
CRM Strategy DevelopmentSalesforce Marketing Cloud EnterpriseCustomer Data Platform ManagementTeam Leadership and MentoringGaming Industry Experience

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Lifecycle MarketingAudience SegmentationPredictive AnalyticsMarketing Attribution ModelsA/B Testing FrameworksKPI EstablishmentData Compliance PoliciesCustomer Value MaximizationJourney BuilderAutomation Studio
Soft Skills
Relationship-BuildingEmpathy for ConsumersPresentation SkillsStrategic ThinkingOperational Knowledge
Tools & Technologies
Salesforce Marketing CloudCustomer Data PlatformsData Analytics ToolsEmail Marketing ToolsMultivariate Testing Tools
Certifications & Qualifications
Bachelor’s Degree in MarketingMBA (Preferred)
Industry Keywords
GamingConsumer ElectronicsConsumer-Facing EnvironmentsLifecycle ManagementUser Journey Mapping

Tech Stack

Tools & technologies
Cloud

About the role

Key responsibilities & impact
  • Define the annual and quarterly global lifecycle and CRM roadmap aligned with customer-centric strategies and commercial objectives
  • Shift the organization from email execution to comprehensive customer lifecycle management and map end-to-end user journeys
  • Drive strategy and optimization for onboarding, cart/browse abandonment, and win-back programs
  • Establish KPIs, growth targets, and resource allocation for the lifecycle marketing group
  • Establish ways of working between global and regional teams and create templates and toolkits
  • Oversee and unify CRM strategies and processes for Gaming and Personal Workspace categories
  • Coach, mentor, and upskill the internal CRM team
  • Foster continuous learning in CRM platforms and methodologies
  • Build and manage A/B and multivariate testing frameworks across the team and agencies
  • Own utilization and optimization of the Customer Data Platform and Salesforce Marketing Cloud Enterprise
  • Partner with the Digital Office and Data Analytics to mature data infrastructure and metrics
  • Set global data compliance policies and standards, optimize subscriber acquisition, and maintain list health
  • Develop and execute the Gaming category lifecycle strategy with external agency support
  • Define audience segmentation for gaming personas and lifecycle stages
  • Optimize revenue per subscriber through cross-sell, upsell, and customer value maximization
  • Create personalization frameworks based on gaming preferences, purchase history, and engagement patterns
  • Partner with Global Gaming Marketing and NAM teams on brand campaigns and product launches

Requirements

What you’ll need
  • 8+ years of experience in CRM or lifecycle marketing within consumer-facing environments
  • Gaming, technology, or consumer electronics experience highly preferred
  • 2+ years of experience managing direct reports and leading external agency partners/vendors
  • Strong strategic and operational knowledge of Salesforce Marketing Cloud Enterprise, including Journey Builder, Automation Studio, and Data Extensions
  • Experience with Customer Data Platforms / Data Cloud
  • Deep familiarity with marketing attribution models, predictive analytics, LTV modeling, and advanced customer segmentation tools
  • Bachelor’s degree in Marketing, Business, Communications, or a related field
  • Authentic empathy for and understanding of consumers, particularly the gaming community
  • Ability to navigate matrixed global environments and drive transformation
  • Exceptional presentation and relationship-building skills
  • MBA is a plus

Benefits

Comp & perks
  • Medical Coverage
  • Dental Coverage
  • Vision Coverage
  • Traditional and Roth 401(k) Plans
  • Flexible Spending Accounts
  • Employee Share Purchase Plan (ESPP)
  • Basic and Additional Life Insurance
  • Disability Coverage
  • Adoption and Surrogacy Assistance
  • Tuition Reimbursement Plans
  • Commuter Benefits
  • Paid Time Off
  • Paid Holidays
  • Bereavement Leave
  • Paid Parental Leave
  • Wellness Programs
  • Health Savings Account Plans
  • Access to Expert Medical Opinions
  • Identity Theft Protection
  • Breast Milk Delivery to Nursing Mothers on Business Travel
  • Access to a Group Legal Plan
  • Donations Matching Programs
  • Employee Product Discounts
  • Access to Auto, Home, and Pet Insurance
  • Flexible working environments
  • Remote work on remaining days in the hybrid model