Logitech

Esports & Partnership Marketing Manager

Logitech

full-time

Posted on:

Location Type: Hybrid

Location: London • 🇬🇧 United Kingdom

Visit company website
✨ AI Apply
Apply

Job Level

Mid-LevelSenior

About the role

  • Drive the esports marketing strategy in the region by building a strong roster of teams / athletes and running marketing campaigns and activations to secure leadership positions for the Logitech G brand
  • Support local teams with developing and managing relationships with esports teams, athletes and communities within Europe
  • Manage major projects/teams directly with the support of local teams
  • Handle negotiations, develop frameworks and manage processes to enable smooth operations between Logitech G and the teams and athletes
  • Drive marketing campaigns and activations, product launches, brand and product content deployment across the entire marketing ecosystem targeting esports community and hardcore gamers
  • Build strategies to integrate professional athletes and organizations in Logitech G programs in close collaboration with the global PRO team
  • Execute global campaigns while developing locally-relevant strategies to effectively communicate and promote the esports story in the region
  • Ensure that all messaging and initiatives align with the company's values and mission
  • Be the face and voice of the brand towards gaming and esports communities and partners
  • Develop marketing and brand partnerships throughout Europe to increase brand awareness and boost conversions, in line with the company's objectives
  • Empower local teams to implement these strategies at every stage of the customer journey
  • Establish frameworks and oversee the execution of these initiatives
  • Guide and supervise local teams in planning and executing esports and gaming events in Europe
  • Communicating the Logitech G story and partnerships across various channels
  • Coach & engage daily with local markets to help get Logitech G gear in the hands of top competitive players and upcoming rising stars in line with brand’s vision and strategy
  • Monitor competitors’ activities and provide input (opportunities or risks) to respective internal teams

Requirements

  • 3+ years experience in esports or other sports marketing roles in game publishers or esports related companies
  • Deep understanding of esports and how to build effective gaming communications
  • Capable to work closely with cross-functional teams and brands within the regional structure
  • Strong networking, organizational and program management skills
  • Experience working with and managing external agencies
  • Ready to lead groups and ability to interact with partners
  • Ability to use quantitative data and metrics to drive strategic decisions and marketing activities
  • Self-motivated, passionate and high energy level
  • Strong C-level presentation and negotiation skills
  • Fluency in English is a must
Benefits
  • Comprehensive and competitive benefits packages
  • Flexible working environments
  • Health and wellness support
  • Opportunities to care for yourself and loved ones

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
esports marketingmarketing campaignsproject managementnegotiationdata analysisprogram managementbrand partnershipscontent deploymentevent planningstrategic communication
Soft skills
networkingorganizational skillsleadershipinterpersonal skillsself-motivationpassionhigh energypresentation skillscollaborationcoaching