Product Marketing

• Integrate NPI performance into the Rhythm of Business with clear KPIs, dashboards, forecasting cycles, and review cadences.
• Own NPI performance reporting (weekly, monthly, quarterly), ensuring insights are actionable, concise, and linked to commercial decisions.
• Lead weekly sell-out analytics, track performance vs. plan, highlight drivers of variance, and recommend corrective actions.
• Maintain and improve forecast accuracy for NPIs by aligning demand plans with Category, Channel, and Country teams.
• Ensure all markets have data-backed business cases and launch assumptions before introduction.
• Develop standardized reporting templates and scorecards for market execution excellence.
• Define and manage GTM launch milestones, ensuring alignment between category plans and in-market execution timelines.
• Partner with the Global Commercial Operations (GCO) team to optimize data flows, reporting automation, and dashboard enhancements.
• Facilitate cross-country benchmarking, translating insights and best practices into replicable playbooks.
• Support performance dialogues with countries, enabling fact-based discussions and structured improvement plans.
• Lead phase-in / phase-out decision support, supported by clear run-out analysis, price positioning, and margin impact.
• Conduct market visits to validate data with reality — ensuring execution excellence and continuous improvement.
• Build organizational capability in data-driven decision-making, NPI forecasting discipline, and performance accountability​

GTM Manager – NPI

GTM Engineer

Senior Product Marketing Manager