Demand Generation Manager

Logile, Inc.

Demand Generation Manager executing integrated marketing programs for Logile's retail solutions. Collaborating with Sales and Marketing teams to enhance engagement and drive revenue in target markets.

Posted 7/27/2026full-timeRemote • Texas • 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in executing integrated demand generation campaigns across multiple channels, including email, digital, and account-based marketing. Proficient in managing marketing programs that drive lead generation, nurture engagement, and optimize campaign performance.

Highest-signal resume keywords

B2B Demand Generation ExperienceAccount-Based Marketing (ABM)HubSpot Marketing AutomationCampaign Performance AnalysisProject Management Skills

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Lead GenerationNurture ProgramsConversion OptimizationCampaign ReportingMulti-Channel Marketing Campaigns

Soft Skills

Strong Communication SkillsOrganizational SkillsAnalytical Mindset

Tools & Technologies

HubSpotMartech Tools

Industry Keywords

SaaSRetail TechnologyDemand Generation Best PracticesWebinar ManagementField Marketing Activities

About the role

Key responsibilities & impact

Execute integrated demand generation campaigns across email, digital, content, webinar, event, ABM, and partner channels.
Support quarterly pipeline goals through the development and execution of targeted marketing programs.
Partner with Sales on account-based marketing initiatives designed to engage strategic accounts and buying groups.
Manage webinar programs, nurture, sponsored programs, and field marketing activities.
Work closely with Product Marketing to activate product launches, industry research, and thought leadership content.
Build and optimize nurture programs that improve engagement and conversion throughout the buyer journey.
Monitor campaign performance and recommend optimizations to improve results.
Collaborate with Marketing Operations to ensure accurate tracking, attribution, lead management, and reporting.
Create campaign reports and performance summaries for marketing leadership and key stakeholders.
Stay informed on industry trends, demand generation best practices, and emerging marketing channels.

Requirements

What you’ll need

3–5 years of B2B demand generation experience, preferably within SaaS or retail technology organizations.
Experience designing multi-channel marketing campaigns that generate leads, pipeline, and customer engagement.
Experience supporting account-based marketing (ABM) initiatives and sales-focused marketing programs.
Understanding of demand generation fundamentals including lead generation, nurture programs, conversion optimization, and campaign reporting.
Experience working within HubSpot marketing automation platform and other martech tools.
Experience managing webinars, virtual events, field events, executive dinners, and industry conferences.
Strong project management and organizational skills with the ability to manage multiple campaigns simultaneously.
Analytical mindset with the ability to evaluate campaign performance and recommend improvements.
Strong communication skills and ability to collaborate across marketing and sales teams.

Benefits

Comp & perks

Equal Opportunity Statement
Inclusive environment for all employees and applicants