Logifuture

CRM Lead

Logifuture

full-time

Posted on:

Location Type: Hybrid

Location: Ta' Xbiex • Malta

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Job Level

Senior

About the role

  • Implement CRM strategies for all verticals and users, ensuring alignment with the Head of CRM’s overall vision for our brands.
  • Oversee planning, execution, and performance analysis of our brands.
  • Align with the Head of CRM and develop targeted engagement strategies to reduce churn and re-engage inactive players.
  • Leverage data insights to refine retention tactics and drive increase of revenue.
  • Work closely with all the marketing teams to enhance customer experiences and increase the reach of the CRM promotions
  • Coach and develop the CRM specialists, improving their operational effectiveness and professional skills.
  • Identify bottlenecks in CRM operations and work together with the PM and Head of CRM to implement efficiency-driven solutions.

Requirements

  • 4+ years of CRM experience in iGaming, Sports Betting, or Online Casino.
  • 1+ year in a leadership or senior CRM role.
  • Proven track record of managing revenue-driven CRM campaigns.
  • Experience managing direct reports.
  • Strong experience with CRM tools - Optimove will be considered an asset.
  • Advanced segmentation and lifecycle management experience.
  • Strong understanding of bonus mechanics and promotional structures.
  • Ability to interpret data and translate insights into actionable campaigns.
  • Strong understanding of player behaviour and retention drivers.
  • ROI-focused approach to promotions and incentives.
  • Experience managing large revenue segments.
  • Excellent communication skills
Benefits
  • Vibrant modern office space.
  • Hybrid/Remote work arrangements.
  • Bi-monthly company wide social and team building activities.
  • Lunch vouchers.
  • Wellbeing day.
  • Support in personal and professional growth.
  • Pension scheme.
  • Private medical and dental insurance coverage for employees + dependents.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
CRM strategiesdata insightsretention tacticsadvanced segmentationlifecycle managementbonus mechanicspromotional structuresrevenue-driven CRM campaignsplayer behaviour analysisROI-focused promotions
Soft Skills
leadershipcoachingoperational effectivenesscommunication