Senior Field Marketing Manager

LogicGate

Global Field Marketing Manager developing and executing event strategies to drive engagement and pipeline in the UK. Collaborating with cross-functional teams to ensure seamless event integration into the go-to-market strategy.

Posted 4/30/2026full-timeRemote • 🇬🇧 United KingdomSeniorWebsite

About the role

Key responsibilities & impact

Develop, plan, and execute a comprehensive calendar of field events, including trade shows, conferences, roadshows, executive dinners, Customer Advisory Board events, and webinars.
Ensure events align with business objectives and target audience engagement.
Effectively communicate event strategies, results, and recommendations in key meetings.
Partner with the content team to ensure event messaging, presentations, and collateral are compelling, on-brand, and tailored to the event's objectives and audience.
Lead full event lifecycle: strategy, planning, logistics, vendor coordination, team enablement, on-site activation, and post-event follow-up and reporting.
Execute events as integrated marketing programs that reinforce our Intelligent Change Management narrative — never as standalone activities.
Collaborate with Sales and Marketing to identify and prioritize target accounts for each event.
Coordinate executive meetings and networking opportunities that support opportunity progression.
Partner with Sales leadership to align event strategy directly to target accounts and open opportunities.
Track and report event-generated leads, opportunities, and pipeline impact through Salesforce.
Analyze event performance across attendance, opportunity creation, pipeline ROI, and engagement quality.
Maintain field marketing ownership for UK & EMEA locations; working closely with the US-based Marketing team.

Requirements

What you’ll need

8+ years of proven experience in field marketing, event management, or a related role, preferably within a B2B SaaS or technology environment.
Demonstrated ability to manage complex projects with multiple stakeholders, from planning through execution and post-event analysis.
Proficiency with event management platforms (e.g., Swoogo, Eventbrite, Bizzabo), CRM systems (Salesforce), and marketing automation platforms (Pardot).
A track record of executing events that generate measurable pipeline and executive engagement — you can prove it with data.
Strong analytical skills with experience tracking event performance, analyzing data, and reporting on ROI.
Exceptional organizational skills, attention to detail, and the ability to manage multiple priorities simultaneously in a fast-paced environment.
Excellent communication, negotiation, and interpersonal skills, with the ability to build rapport with internal teams and external vendors.
Ability to travel frequently for events as required. Travel Requirements up to 50%
Experience managing event budgets, including forecasting, vendor negotiations, and cost optimization.
Willing to travel up to 25% domestic and internationally, majority travel will be in the UK/London.

Benefits

Comp & perks

Generous Paid Holiday
9 Annual Bank Holidays
Summer Fridays
Career development and learning opportunities including access to LinkedIn Learning
Regular People Leader training
Internal Mentorship Program
Annual Continued Education Program

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

event managementproject managementdata analysisbudget managementpipeline generationevent performance trackingstakeholder managementlogistics coordinationon-site activationpost-event analysis

Soft Skills

organizational skillsattention to detailcommunication skillsnegotiation skillsinterpersonal skillsability to manage multiple prioritiesrapport buildingteam collaborationstrategic thinkingadaptability