Customer Lifecycle Marketing Manager
LogicGate
full-time
Posted on:
Location Type: Hybrid
Location: Chicago • Illinois • Washington • United States
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About the role
- Own the strategy and execution of data-driven programs that maximize customer lifetime value
- Drive product adoption, reduce churn, expand revenue, and turn customers into advocates
- Design and optimize multi-channel campaigns across the customer journey
- Partner with Customer Success, Sales, Product, & Operations to create seamless customer experiences
- Develop and manage customer engagement touchpoints including newsletters, webinars, and virtual events
- Scale local user group programs and regional customer events
- Lead marketing strategy and execution for LogicGate's annual customer conference
- Own customer segmentation strategy and build an experimentation roadmap
- Establish clear KPIs and reporting cadences
Requirements
- 6+ years of experience in customer marketing, lifecycle marketing, or growth marketing within B2B SaaS
- Deep expertise in building and executing data-driven customer programs
- Strong analytical skills with experience using customer data platforms, product analytics tools, and marketing automation platforms
- Demonstrated ability to design and execute experimentation frameworks
- Exceptional project management skills
- Excellent written and verbal communication skills
Benefits
- Generous PTO
- Annual Company Holidays
- Health Days
- Summer Fridays
- Competitive salary
- Variable compensation plans
- Equity options
- Flexible health and wellness benefits
- Informal and formal programs for career development
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
data-driven programscustomer segmentation strategyexperimentation frameworksmulti-channel campaignscustomer engagement touchpointsproject management
Soft Skills
analytical skillswritten communicationverbal communication