Drive the evolution of LogicGate’s web strategy to meet company reputation, demand, and enablement goals.
Drive growth by improving the effectiveness of the website to increase visitor engagement and customer acquisition within targeted personas.
Partner with brand and design to create a holistic visual experience – translating the LogicGate brand across all digital touchpoints, with a premier .com experience at the core.
Continually refine the overall user experience. Develop and maintain systems to identify, propose, and analyze high-impact experiments and iterative updates.
Collaborate across the Marketing team on messaging, navigation, optimization, and conversion, as well as the overall website content strategy.
Establish a core set of web KPIs and reporting cadence to drive data-based design optimizations across .com and associated properties.
Own website and landing page conversion optimization strategy, partnering with various teams to drive ongoing improvements and improve inbound acquisition.
Design and implement AI solutions to transform the website experience in order to optimize conversion and facilitate operational efficiencies.
Develop SEO and GEO strategies and direct initiatives to improve visibility and traffic growth, user experience, and performance. Analyze SEO and GEO performance trends and proactively optimize results.
Leverage analytics and user research to recommend and drive improvements to all of LogicGate’s corporate websites.
Create and publish engaging content every day/week/month, which includes editing, proofreading, and improving pages.
Lead a global web strategy for LogicGate’s global go-to-market expansion, overseeing internationalization and localization efforts as needed.
Ensure legal compliance across websites, partnering with LogicGate Legal team (e.g. copyright, data protection, GDPR, CCPA).

Requirements

5-7+ years of hands-on experience managing and optimizing B2B websites.
Experience growing, managing, and fostering in-house and offshore web developers and designers.
Solid track record of achieving and exceeding goals in fast-paced, global environments.
Deep understanding of web design trends, industry and conversion best practices, and design-specific technologies.
Deep understanding of web technology capabilities from front to back-end development.
Expert knowledge of UI design and web production techniques.
Advanced knowledge of WordPress, Google Analytics, MS Office, and project management tools like Asana; background with Marketo and Salesforce highly preferable.
Basic knowledge of web applications, programming languages, and web services, such as APIs, CSS, CSS3, cross-browser compatibility, HTML, HTML5, JavaScript, JQuery, PHP, security principles, REST, SOAP, and web user interface design (UI).
Familiarity with Git/Gitflow and MVC Javascript frameworks (React, Angular or Vue) a plus.
Experience with SEO and GEO to ensure LogicGate appears in top search results.
Team player who can adapt easily to unforeseen changes and opportunities; can recommend and deploy solutions with speed and accuracy.
Excellent communication skills with the ability to clearly and concisely communicate conceptual ideas, design rationale, and the specifics of a user-centered design experience.
Proven ability to write compelling website copy.
Ability to manage multiple projects in a fast-paced, global environment with great attention to detail.
B. A. or B.S. required.

Benefits

Competitive salary and variable compensation plans
Equity options
Flexible health and wellness benefits
Generous PTO
Annual Company Holidays
Health Days
Summer Fridays
Access to LinkedIn Learning
Regular People Leader training
Internal Mentorship Program

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills

B2B website managementweb optimizationUI designweb production techniquesSEOGEOHTMLCSSJavaScriptPHP

Soft skills

team playeradaptabilitycommunicationproject managementattention to detailproblem-solvingcollaborationcreativityanalytical thinkingleadership

Certifications

B.A.B.S.