LogicGate

Senior Marketing Ops, Analytics Manager

LogicGate

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $120,000 - $150,000 per year

Job Level

Senior

About the role

  • Shape and Drive an Innovative Marketing Operations Strategy: Collaborate deeply with Marketing and Sales leadership to define and execute a roadmap that leverages ABX principles and AI-powered capabilities, continually seeking new ways to innovate, automate, and improve processes for demand generation and pipeline growth.
  • Advance Technology, Data, and AI Integration: Lead the thoughtful selection, integration, and optimization of marketing automation, CRM, ABX platforms, analytics, and prospect engagement tools. Champion adoption of agentic and co-pilot AI workflows to unlock greater efficiencies, lower acquisition costs, and foster smarter decision-making.
  • Full-Funnel Analytics & Campaign Attribution: Develop and maintain reporting, dashboards, and KPI inspection cadences (including weekly/monthly pipeline meetings), utilizing AI-driven analytics to measure, predict, and improve funnel and campaign performance—especially ABX and demand gen programs. Deliver actionable recommendations that drive continuous optimization and innovation. Drive quarterly/annual planning inputs, pipeline modeling, and KPI frameworks.
  • Elevate Lead Management with Intelligent Automation: Build and refine automated workflows for lead capture, scoring, nurturing, enrichment, and routing. Ensure ABX-qualified accounts and leads are prioritized efficiently, using AI solutions to enhance speed, accuracy, and conversion.
  • Process Improvement: Identify bottlenecks in workflows and propose innovative, scalable solutions to drive continuous improvement and operational excellence.
  • Champion Data Quality, Governance, and Scalable Systems: Design workflows and processes across marketing systems, proactively leveraging AI for data enrichment, cleansing, and predictive modeling to support both broad-based and targeted ABX outreach.
  • Strengthen Cross-Functional and AI-Enabled Alignment: Partner with RevOps and Finance to align operations and technology with go-to-market and customer engagement strategies, incorporating intelligent automation and data-driven insights to maximize impact and scalability.
  • Standardize, Document, and Scale Best Practices: Continuously evolve workflows and operational standards to ensure the marketing and demand generation teams scale with efficiency and agility as ABX and AI initiatives expand.

Requirements

  • 5-7+ years’ experience in Marketing Operations or similar capacity at a fast-growing company (at a B2B SaaS company, preferably).
  • B. A. or B.S. required, MBA or another advanced degree a plus.
  • Deep knowledge and hands-on experience with email marketing – Marketo and/or Pardot certification highly preferred.
  • Hands-on experience with marketing automation (e.g. Pardot, Marketo), CRM (e.g. Salesforce), prospect engagement (e.g. Outreach), ABX (e.g. 6Sense) platforms, and other AI-driven tools for campaign, analytics, and process optimization.
  • Robust expertise in lead management, scoring, enrichment, and attribution modeling, increasingly utilizing automation and AI to drive both broad and account-based campaign success.
  • A successful track record of managing multiple simultaneous projects, balancing competing priorities, and delivering projects on time.
  • Excellent written communication and copywriting skills, with strong attention to detail.
  • A natural project manager who takes initiative and is not afraid to ask clarifying questions.
  • Superior interpersonal, team building and persuasion skills to collaborate and drive projects with global teams, and—in an ideal candidate—a sense of humor.
  • Growth mindset with inherent curiosity and personal drive; ability to deal with ambiguity and operate independently.
  • Natural inclination for analytical rigor—translating complex, multi-source data (including AI-powered insights) into clear, actionable strategies and continuous improvement or marketing, ABX, and demand generation outcomes.
  • Possesses a passion for technology and process management.
Benefits
  • Health Days
  • Annual Company Holidays
  • Summer Fridays
  • Generous PTO
  • Flexible health and wellness benefits
  • Equity options
  • Competitive salary and variable compensation plans

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
marketing operationsemail marketinglead managementattribution modelingautomationdata enrichmentpredictive modelingcampaign optimizationanalyticsprocess improvement
Soft skills
project managementwritten communicationcopywritinginterpersonal skillsteam buildingpersuasioninitiativecuriosityanalytical rigoradaptability
Certifications
Marketo certificationPardot certification