Brand & Content Strategy Lead

Logical Media Group

Brand and content lead shaping an HR technology company's global hiring platform narrative. Developing campaigns, executive thought leadership, social content, and customer-facing marketing assets.

Posted 8/5/2026full-timeChicago • Illinois • 🇺🇸 United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing brand strategies, content marketing, and storytelling across various digital channels. Proficient in project management, collaboration with cross-functional teams, and optimizing content performance through analytics.

Highest-signal resume keywords

Brand MarketingContent Strategy DevelopmentSocial Media ManagementExceptional Writing SkillsProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content MarketingStorytellingDigital Channel StrategyCampaign Performance MeasurementWebsite Content OptimizationPresentation DevelopmentSales Enablement MaterialsThought Leadership Content CreationPhotographyVideography

Soft Skills

CollaborationCommunicationAdaptabilityLeadership EngagementTime Management

Tools & Technologies

Content Management SystemsAdobe Creative SuiteCanvaFigmaAnalytics Tools

Industry Keywords

Brand DevelopmentIntegrated Marketing CampaignsCustomer EngagementMarket PositioningCreative Project Management

About the role

Key responsibilities & impact

Develop and execute a cohesive brand strategy to strengthen awareness, engagement, and market positioning
Ensure consistent messaging, voice, and visual identity across customer touchpoints
Translate complex ideas into compelling stories for target audiences
Own content strategy across social media, blogs, newsletters, case studies, and thought leadership
Write and edit content for different audiences and customer-journey stages
Create executive thought leadership content and support leadership personal-brand initiatives
Manage and grow the company's social media presence
Monitor trends and identify engagement opportunities
Measure campaign performance and optimize content using analytics
Maintain and optimize website content
Develop presentations, sales enablement materials, one-pagers, and campaign assets
Plan and execute integrated marketing campaigns supporting company growth and product initiatives
Coordinate creative projects from concept through execution while managing timelines and priorities
Collaborate with designers, external partners, leadership, sales, product, recruiting, and marketing teams
Serve as a brand ambassador across internal and external communications

Requirements

What you’ll need

4–7+ years of experience in brand marketing, content marketing, communications, or a similar role
Exceptional writing, editing, and storytelling skills
Ability to adapt tone for different audiences
Experience building and executing content strategies across multiple digital channels
Strong understanding of social media platforms, content marketing, and brand development
Strong project management skills and ability to manage multiple priorities
Comfortable working in a fast-paced, entrepreneurial environment with changing priorities
Strong collaboration and communication skills
Confidence working directly with senior leadership
Experience with content management systems, marketing platforms, and creative tools such as Adobe Creative Suite, Canva, or Figma is preferred
Experience creating executive-level thought leadership content is highly desirable
Photography, videography, or multimedia content creation experience is a plus
Portfolio showcasing writing, branding, or creative marketing work is strongly preferred

Benefits

Comp & perks

Comprehensive medical, dental, and vision coverage with approximately $800+ per month covered by the company
Gym benefit
Commuter benefit
$30 daily office dinner stipend
401(k) with company match
Ownership of an entire brand function
Direct work with executive leadership
Collaborative, idea-driven, merit-based environment
Regular company offsites
Monthly team outings
Hybrid work flexibility based in Chicago