Demand Generation Manager

Log my Care

Demand Generation Manager for Log my Care, enhancing inbound growth through multi-channel marketing and data-driven strategies. Requires experience in B2B SaaS and proficiency in digital marketing tools.

Posted 5/13/2026full-timeLondon • 🇬🇧 United KingdomMid-LevelSeniorWebsite

Tech Stack

Tools & technologies

Apollo

About the role

Key responsibilities & impact

Drive MQL, pipeline and revenue through digital-first demand generation
Own the inbound growth plan, delivering multi-channel acquisition campaigns across channels
Maintain a regular feedback loop with Sales on lead quality and pipeline conversion
Track and regularly report on performance to target, and cost efficiency
Own and run paid media across Google, LinkedIn and Meta, managing budget, building audiences, testing creative and optimising towards acquisition
Own website and landing page conversion performance, run structured A/B tests, form hypotheses and scale what works
Partner closely with Marketing to plan and execute integrated demand campaigns
Identify what content is needed to support inbound activity, and work alongside the Brand team to deliver

Requirements

What you’ll need

4-6 years' experience in B2B SaaS (or similar) in a demand generation or growth marketing role
Proven hands-on experience running and optimising paid campaigns across Google, LinkedIn and Meta
Strong with data - able to build reporting, spot trends and turn insight into action
A test-and-learn mindset - you form clear hypotheses, run experiments and scale what works
Collaborative and clear communicator across Sales and Marketing teams
Confident with our core stack: HubSpot, Google Analytics, Google Ads, LinkedIn Campaign Manager, Meta Ads, Google Tag Manager, Google Search Console, Apollo

Benefits

Comp & perks

Inclusion and diversity programs
Flexible working arrangements

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

demand generationgrowth marketingpaid media managementA/B testingdata analysisreportingcampaign optimizationlead conversionmulti-channel acquisitionhypothesis testing

Soft Skills

collaborationcommunicationproblem-solvinganalytical thinkingcreativityadaptabilitystrategic thinkingfeedback managementinsight generationtest-and-learn mindset