Loftware

Marketing Coordinator

Loftware

full-time

Posted on:

Location Type: Hybrid

Location: Portsmouth • New Hampshire • United States

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Job Level

Junior

About the role

  • Conduct account, persona, and industry research to support ABM programs
  • Build insights that inform targeting, messaging, and campaign strategy
  • Leverage tools like ZoomInfo and AI-powered research to scale insights efficiently
  • Update, optimize, and elevate existing nurture programs across the funnel
  • Assist with drafting and refining email and landing page copy
  • Use performance data and feedback to support continuous improvement
  • Support planning and execution of always-on and aircover campaigns
  • Contribute ideas for messaging, tactics, and creative concepts
  • Help maintain consistency across GTM groups, channels, and regions
  • Assist with setting up campaigns, programs, segments, webinars, playbooks, etc. in tools such as Marketo, Salesforce, Zoom, ZoomInfo, Drift
  • Create and update landing pages in Folloze, including supporting personalization efforts
  • Maintain the campaigns and events calendar to provide visibility across the company
  • Create campaign enablement materials to ensure alignment on campaign objectives, audience, messaging & value proposition, supporting assets and how to use them

Requirements

  • 1–2 years of experience in B2B marketing, demand generation, or a related role
  • Strong interest in B2B SaaS and growth marketing
  • Familiarity with marketing automation or CRM tools (Marketo, Salesforce, or similar)
  • Excellent organizational skills and attention to detail
  • Strong written communication skills
  • Curiosity and willingness to learn new tools, channels, and approaches.
Benefits
  • Comprehensive training to all employees
  • Employee development emphasis
  • Inclusion, diversity, and belonging committed environment
  • Equal opportunities employer
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B marketingdemand generationemail copywritinglanding page optimizationcampaign strategyperformance data analysisaccount-based marketing (ABM)persona researchindustry researchcontinuous improvement
Soft Skills
organizational skillsattention to detailwritten communicationcuriositywillingness to learncreativitycollaborationstrategic thinkingproblem-solvingadaptability