Performance Marketing Manager

Loft Labs

. System Ownership: Design and operate the "content-to-pipeline" system that turns product updates, customer stories, and executive insights into a consistent, high-performing engine across LinkedIn, X, and Reddit.

Posted 4/20/2026full-timeRemote • California, New York • 🇺🇸 United StatesMid-LevelSenior💰 $115,000 - $130,000 per yearWebsite

Tech Stack

Tools & technologies

KubernetesSpark

About the role

Key responsibilities & impact

System Ownership: Design and operate the "content-to-pipeline" system that turns product updates, customer stories, and executive insights into a consistent, high-performing engine across LinkedIn, X, and Reddit.
Strategic Distribution: Move beyond simple posting to master content distribution—ensuring our most important technical narratives are seen by the right stakeholders at the right time.
Paid Experimentation: Manage and optimize LinkedIn paid campaigns with a ruthless focus on experimentation, precision targeting, and measurable pipeline impact.
Executive & Employee Advocacy: Act as the strategic partner to our leadership team, translating their deep technical expertise into high-impact thought leadership and building a scalable advocacy program for the broader team.
Multimedia Direction: Direct our video content strategy, working with external partners to transform live sessions and product demos into reusable, high-engagement assets.
Data-Driven Attribution: Build a structured reporting framework that provides clear visibility into how social activity and paid spend drive traffic, engagement, and revenue.

Requirements

What you’ll need

Experience: 4+ years in performance, growth, or content marketing, with a proven track record of scaling engagement for technical B2B SaaS or infrastructure products.
Technical Fluency: You are "infrastructure-literate." You can translate complex infrastructure concepts into compelling narratives that resonate with DevOps and platform engineers.
Platform Mastery: You have an opinionated view on how to win on LinkedIn and other targeted channels. You understand the nuances of community sentiment on Reddit and Hacker News.
Analytical Rigor: You measure success by quantifiable achievements—not just likes and shares. You use data to prove ROI and aren't afraid to pivot when an experiment fails.
AI-Native Workflow: You naturally integrate AI tools to automate routine distribution tasks, brainstorm creative copy at scale, and keep our lean team punching above its weight class.
Creative Direction: You have an eye for quality and the ability to lead agencies or freelancers to produce top-tier visual and video assets.
Bonus points for: Infrastructure Roots: Background in developer tools, Kubernetes, or AI Infrastructure.
Growth Mindset: Experience navigating the transition from early-stage adoption to a predictable, market-leading growth engine.
Personal Presence: A strong personal LinkedIn or social presence that demonstrates your ability to build an audience and spark conversation.

Benefits

Comp & perks

Competitive Salary: We offer a competitive compensation package, including equity.
Platinum-Level Insurance: Health, dental, vision, and life Insurance, including plans for you and eligible dependents (benefits vary depending on country).
Flexible Working Schedule: You have a doctor’s appointment or need to head to the supermarket to get groceries at 2pm? We won’t have an issue with that. To us, results matter more than clocking in and out at the same time every day.
Workplace Flexibility: We’re very flexible about where you work. We know things can change in life and we’re happy to adjust the work environment for you along the way.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

content marketingperformance marketinggrowth marketingdata analysispaid social campaignsmultimedia content strategyAI tools integrationKubernetesdeveloper toolsB2B SaaS

Soft Skills

strategic thinkinganalytical rigorcreative directionpersonal presencegrowth mindsetcommunicationcollaborationleadershipadaptabilitystorytelling