Growth Marketing Manager

Loft Labs

. System Ownership: Design and operate the "content-to-pipeline" system that turns product updates, customer stories, and executive insights into a consistent, high-performing engine across LinkedIn, X, and Reddit.

Posted 4/20/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $115,000 - $130,000 per yearWebsite

About the role

Key responsibilities & impact

System Ownership: Design and operate the "content-to-pipeline" system that turns product updates, customer stories, and executive insights into a consistent, high-performing engine across LinkedIn, X, and Reddit.
Strategic Distribution: Move beyond simple posting to master content distribution—ensuring our most important technical narratives are seen by the right stakeholders at the right time.
Paid Experimentation: Manage and optimize LinkedIn paid campaigns with a ruthless focus on experimentation, precision targeting, and measurable pipeline impact.
Executive & Employee Advocacy: Act as the strategic partner to our leadership team, translating their technical expertise into high-impact thought leadership and building a scalable advocacy program for the broader team.
Multimedia Direction: Direct our video content strategy, working with external partners to transform live sessions and product demos into reusable, high-engagement assets.
Data-Driven Attribution: Build a structured reporting framework that provides clear visibility into how social activity and paid spend drive traffic, engagement, and revenue.

Requirements

What you’ll need

Proven Experience: 4+ years in growth, performance, or content marketing, with a track record of scaling engagement and pipeline for technical B2B SaaS or infrastructure products.
Infrastructure Literacy: You can translate complex infrastructure concepts into compelling narratives that resonate with DevOps leaders and platform engineers.
Platform Mastery: You have an opinionated view on how to win on LinkedIn and other targeted channels. You understand how to navigate sentiment on Reddit and Hacker News.
Analytical Rigor: You measure success by quantifiable achievements—not just likes and shares. You use data to prove ROI and aren't afraid to pivot when an experiment fails.
AI-Native Workflow: You naturally integrate AI tools to automate routine distribution tasks, brainstorm creative copy at scale, and keep a lean team punching above its weight class.
Creative Direction: You have an eye for quality and the ability to lead agencies or freelancers to produce top-tier visual and video assets.

Benefits

Comp & perks

Competitive Salary: We offer a competitive compensation package, including equity.
Platinum-Level Insurance: Health, dental, vision, and life Insurance, including plans for you and eligible dependents (benefits vary depending on country).
Flexible Working Schedule: You have a doctor’s appointment or need to head to the supermarket to get groceries at 2pm? We won’t have an issue with that. To us, results matter more than clocking in and out at the same time every day.
Workplace Flexibility: We’re very flexible about where you work. We know things can change in life and we’re happy to adjust the work environment for you along the way.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

content marketingpaid campaigns managementdata-driven attributionvideo content strategyanalyticsAI tools integrationB2B SaaSinfrastructure concepts translationperformance marketinggrowth marketing

Soft Skills

strategic thinkingcommunicationcreative directionleadershipcollaborationanalytical skillsadaptabilitystorytellingstakeholder engagementproject management