Lodgify

CRO Specialist

Lodgify

full-time

Posted on:

Location Type: Hybrid

Location: Barcelona • Spain

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About the role

  • Own and manage the end-to-end Conversion Rate Optimisation (CRO) strategy and testing roadmap
  • Bring your "growth mindset" to the table, identifying new opportunities for personalisation and funnel optimisation
  • Collaborate closely with Product Managers & Marketing teams to implement winning test variations and permanent site improvements
  • Lead the Discovery phase, using data and qualitative research to turn raw ideas into clear, evidence-backed initiatives. Create detailed testing hypotheses and wireframes to guide the design and development teams
  • Manage two distinct roadmaps: Ensure the "Execution Roadmap" is always moving and the "Discovery/Validation Roadmap" is constantly replenished with new hypotheses
  • Launch and monitor A/B, multivariate, and split tests to validate hypotheses and improve key metrics
  • Analyse user behaviour using quantitative data (GA4, etc.) and qualitative tools (heat-maps, session recordings, surveys) to identify friction points
  • Use data and evidence not just to analyse, but to convince execution teams and stakeholders to prioritise the right initiatives.

Requirements

  • 4+ years of proven experience as a CRO Specialist or similar role with a strong track record of increasing conversion rates
  • Experience in A/B testing tools (e.g., Growthbook, Amplitude, VWO, Optimizely, Convert, or similar platforms)
  • Knowledge of Google Analytics (GA4) and data visualisation
  • Experience with user behaviour analysis tools like Hotjar, Crazy Egg, or Microsoft Clarity
  • Deep understanding of UX/UI best practices and mobile responsiveness
  • Demonstrated ability to build a testing roadmap from scratch based on data analysis and business goals
  • Strong familiarity with statistical significance and data reliability
  • Experience managing and prioritising complex roadmaps (both discovery and delivery tracks)
  • Ability to build business cases and present evidence to executive stakeholders to win buy-in.
Benefits
  • The freedom to work from home any day that works for you.
  • Enjoy 25 working days of paid vacation and Jornada Intensiva in August.
  • Top-notch Cigna health insurance (includes travel insurance, dental plan, psychologist and we cover pre-existing conditions too).
  • Save on meals! Enjoy a monthly allowance of 150€ and, in addition, a Flexible Remuneration plan with up to 70€. Plus, enjoy a 50% discount on Ametller’s prepared dishes to level up your mealtime!
  • Flexible Remuneration options for your transportation needs.
  • Elevate your workspace. We provide a home-office setup allowance to ensure you have everything you need for a productive and comfortable work environment.
  • Free Spanish classes.
  • Boost your earning potential with our referral program that offers paid compensation.
  • Fuel your day with a daily office breakfast buffet and join our monthly events like football tournaments, wine tastings, hikes, kayaking and more!
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Conversion Rate OptimisationA/B testingmultivariate testingdata analysisuser behaviour analysisUX/UI best practicesstatistical significancedata reliabilitytesting roadmap developmentfunnel optimisation
Soft Skills
growth mindsetcollaborationleadershipcommunicationprioritisationevidence-based decision makingproblem-solvingstakeholder engagementcreativityanalytical thinking