Account Strategy Director – Franchise, Multi-Location Marketing

Location3

Account Strategy Director leading marketing strategies for multi-location brands. Overseeing performance, analytics, and collaboration with corporate marketing leaders in digital marketing initiatives.

Posted 4/24/2026full-timeRemote • Colorado • 🇺🇸 United StatesLead💰 $95,000 - $105,000 per yearWebsite

About the role

Key responsibilities & impact

Lead strategy for franchise and multi‑location client accounts, serving as the senior day‑to‑day strategic contact
Partner with corporate marketing leaders to understand business goals, growth priorities, and brand requirements
Develop annual and quarterly marketing strategies that connect national objectives to local performance outcomes
Translate business goals into clear KPIs, testing plans, learning agendas, and optimization priorities
Guide integrated planning across paid media, SEO, content, analytics, and technology teams
Review performance trends and help teams prioritize optimization and experimentation
Lead client presentations, including QBRs, performance reviews, and executive updates
Ensure reporting clearly explains what happened, why it happened, and what actions should follow
Oversee and guide budget management, pacing, scope changes, and SOW alignment in partnership with leadership
Identify growth opportunities such as channel expansion, CRO improvements, and new service initiatives

Requirements

What you’ll need

7–12 years of experience in digital marketing, agency account leadership, or client strategy roles
Strong working knowledge of paid media, SEO, analytics, and integrated digital marketing programs
Experience supporting franchise, multi‑location, or otherwise complex client organizations preferred
Ability to translate business challenges into clear, actionable marketing strategies
Demonstrated ability to lead senior client conversations and present insights to executive stakeholders
Strong analytical thinking, with the ability to interpret performance data and guide decision‑making
Proven project management capabilities, driving complex initiatives from planning through execution
Excellent communication, organization, and stakeholder management skills
Proven ability to lead cross‑functional teams and manage multiple workstreams simultaneously
Familiarity with Google Ads, Meta Ads Manager, LinkedIn Ads, programmatic DSPs, GA4, Power BI, and marketing automation tools

Benefits

Comp & perks

Medical insurance
Dental insurance
Vision insurance
401(k) matching
Wellbeing stipends
Remote work support

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

digital marketingpaid mediaSEOanalyticsmarketing strategiesKPI developmentbudget managementproject managementchannel expansionCRO improvements

Soft Skills

analytical thinkingcommunicationorganizationstakeholder managementleadershippresentation skillsdecision-makingcross-functional team leadershipstrategic thinkingclient relationship management