Growth Marketing, Content Manager
Location3
full-time
Posted on:
Location Type: Remote
Location: Colorado • United States
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Salary
💰 $75,000 - $85,000 per year
About the role
- Plan and execute integrated marketing initiatives designed to reach, engage, and convert target audiences within our ICP
- Partner with sales and leadership to develop campaigns that support new business acquisition, pipeline growth, and revenue objectives
- Create and optimize content and campaigns aligned to different stages of the buyer journey (awareness, consideration, conversion)
- Analyze performance across channels and campaigns, providing insights and recommendations to improve engagement, lead quality, and conversion rates
- Own the ideation, creation, and execution of compelling content across formats, including: Blog posts and thought leadership articles, Case studies and sales enablement content, Short-form and long-form video, Infographics and visual storytelling assets, Webinars, presentations, and downloadable resources
- Ensure content is on-brand, strategically aligned, and optimized for distribution across owned and paid channels
- Collaborate with internal stakeholders and freelance creative partners to execute content efficiently and at a high level of quality
- Maintain a content calendar aligned to business priorities, campaigns, and industry moments
- Plan, write, build, and deploy email marketing campaigns supporting Demand generation and lead nurturing, Event promotion and follow-up, Product, platform, and thought leadership initiatives
- Develop and optimize automated marketing programs, including nurture streams, drip campaigns, and triggered communications
- Monitor email performance (open rates, CTRs, conversions) and continuously test and refine messaging and cadence
- Support client conferences and industry tradeshows through: Pre-event and post-event email campaigns, Event-specific messaging, content, and collateral, Sales enablement materials and follow-up assets
- Collaborate with the events lead to ensure consistent branding, messaging, and audience engagement before, during, and after events
- Assist with post-event performance analysis and reporting related to engagement and lead generation.
- Serve as a project lead for internal marketing initiatives, managing timelines, deliverables, and stakeholders
- Ensure all marketing materials are accurate, polished, and delivered on time
- Use Microsoft Office 365 and other collaboration tools to manage workflows and documentation
- Maintain a high level of accountability for quality, consistency, and results
Requirements
- Bachelor’s degree in Marketing, Communications, or a related field
- 5+ years of demonstrated experience in growth marketing, demand generation, content marketing, or a related role
- Proven experience creating high-quality content across multiple formats (writing samples required)
- Hands-on experience with CRM, email marketing and marketing automation platforms (Salesforce, Act-On, HubSpot, or similar)
- Strong understanding of B2B marketing, lead generation, and sales enablement
- Experience working with franchise or multi-location brands is a plus
- Proficiency with Microsoft Office 365
- Experience with tools such as Adobe Creative Suite, Canva, ChatGPT, and Microsoft Copilot
Benefits
- Health insurance
- 401(k) matching
- Paid time off
- Remote work equipment
- Remote equipment reimbursement
- Every other Friday off
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
growth marketingdemand generationcontent marketingemail marketingmarketing automationlead generationsales enablementcontent creationperformance analysiscampaign optimization
Soft skills
collaborationproject managementcommunicationaccountabilitycreativitystrategic thinkinganalytical skillstime managementattention to detailproblem-solving
Certifications
Bachelor’s degree in MarketingBachelor’s degree in CommunicationsBachelor’s degree in a related field