Senior Product Analyst - Customer Experience

Localiza&Co

Analyst focused on customer experience and growth metrics for Localiza&Co. Engaging in cross-functional collaboration and strategic decision-making to drive improvement.

Posted 7/20/2026full-timeBelo Horizonte • 🇧🇷 BrazilSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates strong analytical skills with expertise in data analysis, translating metrics into actionable insights to drive business decisions. Proficient in financial impact analysis, customer acquisition strategies, and optimizing customer journey metrics.

Highest-signal resume keywords

Data AnalysisAdvanced ExcelSQL KnowledgeP&L AnalysisCustomer Acquisition

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data AnalysisAdvanced ExcelSQLP&L AnalysisCustomer AcquisitionRetention MetricsGrowth MetricsPerformance AnalysisBusiness RecommendationsFinancial Impact Analysis

Soft Skills

Strong CommunicationInterpersonal Skills

Tools & Technologies

CRMLoyalty Programs

Industry Keywords

GrowthProductStrategyAnalyticsFintechMarketplacesGrowth-Oriented Businesses

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Analyze growth, retention, and customer acquisition metrics, identifying opportunities to improve results.
Develop hypotheses, run experiments, and monitor results to support business decision-making.
Work on designing and tracking initiatives related to the customer journey and experience.
Conduct financial impact analyses of initiatives through review of business metrics, P&L and income statement (DRE).
Monitor metrics such as retention, churn, conversion, acquisition and lifetime value (LTV), proposing actions to optimize outcomes.
Support discussions related to CRM, pricing, incentives and growth strategies.
Prepare analyses and recommendations to support the area’s strategic decisions.
Collaborate with cross-functional teams across the company to develop growth initiatives and improve the customer experience.

Requirements

What you’ll need

Bachelor's degree completed.
Strong analytical skills and experience in data analysis.
Advanced Excel.
Knowledge of business and growth metrics.
Experience with performance analysis, retention and customer acquisition.
Knowledge of P&L and income statement (DRE).
Ability to translate data into actionable insights and business recommendations.
Strong communication and interpersonal skills.
SQL knowledge.
Experience with CRM, pricing or loyalty programs.
Experience in Growth, Product, Strategy or Analytics functions.
Experience in technology companies, marketplaces, fintechs or growth-oriented businesses.
Familiarity with metrics such as CAC, LTV, churn and funnel conversion.

Benefits

Comp & perks

Dress code: be yourself!
Special discounts on car rentals and purchases of pre-owned vehicles
Gympass
Profit Sharing (PLR)
Health plan
Dental plan
Private pension plan
Allya benefits and discounts network
Life insurance
Food allowance
Meal voucher
Transportation voucher
Localiza University (in-person and online training for your development)
Support program for pregnant employees
"Acolher" program offering psychological, financial and legal counseling
On-site medical offices for emergency care
Dedicated employee service center
On-site services at headquarters (gym, nail salon, bank, copy center and café)
Open-plan work environments, among others.