Data and CRM Analyst - Mid-Level

Localiza&Co

Data Analyst developing CRM strategies and analyzing customer data for a major mobility platform. Engaging with teams to optimize customer journeys and drive revenue in a LATAM context.

Posted 6/12/2026full-timeBelo Horizonte • 🇧🇷 BrazilMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Conduct in-depth analyses of customer profiles, behavior, frequency, repurchase, retention, conversion, engagement, and channels, generating actionable business insights.
Work closely with the Growth team, contributing actively to the definition and execution of strategies focused on acquisition, activation, retention, and revenue growth.
Propose and develop segmentation and personalization strategies for communications, taking into account different moments in the customer journey and business objectives.
Create, evolve, and manage target audiences for campaigns, tests, and strategic initiatives, ensuring consistency and quality of the databases.
Plan, execute, and optimize CRM campaigns and journeys, with autonomy to define rules, workflows, channels, and timing.
Proactively engage with stakeholders (Marketing, Product, Data, Pricing, among others), translating business objectives into data-driven CRM strategies.
Define and structure tests (A/B, control, incrementality), including eligibility criteria, methodology, and measurement of results.
Monitor, analyze, and continuously optimize campaign performance, identifying levers for improvement.
Develop robust analyses on impact, conversion, incremental revenue, and engagement, providing clear, decision-oriented recommendations.
Build and evolve dashboards, reports, and executive presentations with a focus on storytelling and decision-making.
Ensure documentation of rules, workflows, learnings, and processes, contributing to governance and scalability of the area.
Identify opportunities for operational and structural improvements in CRM processes, proposing and leading initiatives to increase efficiency.
Operate in an international (LATAM) context, considering market particularities, customer behavior, and regional strategy.

Requirements

What you’ll need

Bachelor’s degree completed.
Previous experience in CRM, campaigns, relationship journeys, customer segmentation, and measurement of results.
Ability to work autonomously in running campaigns and analyses, prioritizing tasks and generating business impact.
Proficiency in Excel or Google Sheets (intermediate/advanced).
Strong analytical skills, with the ability to interpret data, build hypotheses, and generate strategic recommendations.
Experience defining and analyzing A/B tests, control groups, and incrementality studies.
Good written and verbal communication, with the ability to interact with different teams and levels.
Organized, with a sense of priority, critical thinking, and a proactive attitude.
Interest or experience working in international (LATAM) contexts, including adapting to different markets and cultures.
Intermediate Spanish (desirable for interaction with stakeholders, regional projects, and for creating/editing texts).

Benefits

Comp & perks

Profit Sharing
Meal Allowance
Food Voucher
Health Insurance
Dental Insurance
Gympass
Private Pension Plan
Transportation Allowance
Allya
Home Office Allowance
Unlimited access to a wide range of courses through our Localiza University
Internal training and development programs
Discounts on vehicle purchase and rental

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

CRMcustomer segmentationA/B testingdata analysiscampaign managementExcelGoogle Sheetsdata-driven strategiesdashboard creationreporting

Soft Skills

analytical skillscommunicationorganizational skillscritical thinkingproactive attitudeautonomyprioritizationcollaborationstorytellingadaptability

Certifications

Bachelor's degree