Senior Brand Analyst

Localiza&Co

Analyst in branding strategies at Localiza&Co in Belo Horizonte. Investigating market information and creating strategic brand plans.

Posted 6/10/2026full-timeBelo Horizonte • 🇧🇷 BrazilSeniorWebsite

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

strategic planningbrandingbrand strategydata analysismetric analysisactionable insightsbrand managementtrend assessmentexecutive presentationsaction plans

Soft Skills

analytical mindsetcommunication skillsprofessional presencecollaborationinfluencestrategic decision-makinginterpersonal skillsorganizational skillsproblem-solvingadaptability

Tools & Technologies

ExcelPowerPoint

Certifications & Qualifications

Bachelor's degree

Industry Keywords

market informationconsumer behaviorbrand performancebrand healthinternal teamsbusiness decisionsproduct teamscommunications teamsexecutive leadershipindicator analyses

About the role

Key responsibilities & impact

Investigate market information, competitors, consumer behavior and brand performance
Turn data and metrics into actionable insights to guide strategic decisions
Develop brand plans with a medium- and long-term perspective
Create action plans based on indicator analyses and trend assessments
Monitor and manage brand health, ensuring consistency and proper positioning
Work end-to-end on brand management, from strategy to direction for internal teams
Produce materials and executive presentations for senior leadership
Influence business decisions in collaboration with product, communications teams and executive leadership

Requirements

What you’ll need

Bachelor's degree
Previous experience in strategic planning, branding or brand strategy
Experience analyzing metrics and building strategic plans
Ability to translate data into analyses and practical recommendations
Proficiency in Excel and PowerPoint
Analytical mindset with the ability to dive into data and read the broader market context
Strong communication skills and professional presence to interact with different levels of the organization

Benefits

Comp & perks

Profit sharing
Food allowance
Meal voucher
Health insurance
Dental insurance
Gympass
Private pension plan
Transportation allowance
Allya
Home-office allowance
Unlimited access to courses from Localiza University
Internal training and development programs
Discounts on vehicle purchases and rentals