Product Marketing Specialist

Localiza&Co

Marketing Product Specialist analyzing marketing data and identifying performance drivers. Leading insights generation and reporting for strategic decision-making.

Posted 6/4/2026full-timeBelo Horizonte • 🇧🇷 BrazilMid-LevelSeniorWebsite

Tech Stack

Tools & technologies

SQLTableau

About the role

Key responsibilities & impact

Lead the structured monitoring of marketing operation metrics (daily, weekly, and monthly), ensuring critical, integrated, and actionable interpretation of performance.
Identify result drivers, deviations, and opportunities through in-depth analyses, proposing recommendations with direct business impact.
Build and evolve dashboards, reports, and executive materials based on datasets provided by the BI/BA team, focusing on interpretation and insight generation.
Conduct integrated analyses across different business levers (product, media, CRM, pricing, channels), ensuring a holistic view of performance.
Perform customer behavior analyses, segmentations, and persona development, identifying usage patterns, consumption profiles, journeys, and opportunities throughout the funnel.
Generate insights from customer data (acquisition, retention/recurrence, churn, LTV, engagement), supporting product, communication, and commercial strategy decisions.
Lead the area’s testing and experimentation agenda, supporting hypothesis definition, test design, and success criteria.
Measure and analyze results of tests and initiatives, identifying impact, learnings, and recommendations for scaling or course correction.
Serve as the analytical reference for the area, defining analysis standards, KPI interpretation, and executive storytelling.
Influence squad and leadership prioritization based on evidence, contributing to short-, medium-, and long-term decisions.
Act as an interface with the BI/BA team, ensuring alignment of analytical needs, data quality, and evolution of data sources, without responsibility for modeling, engineering, or pipeline construction.
Support and challenge leadership with strategic analyses that drive product evolution, opportunity capture, and risk mitigation.

Requirements

What you’ll need

Bachelor’s degree.
Solid experience in data analysis and business metrics (funnel, conversion, revenue, cohort analysis, channels).
Proficiency with analysis and visualization tools (advanced Excel, Power BI, Tableau or similar) and SQL.
Experience building dashboards and executive reports with decision-oriented storytelling.
Ability to conduct exploratory and cause-and-effect analyses, identifying performance drivers.
Experience defining metrics, KPIs, impact measurement, and testing/experimentation.
Advanced analytical thinking, business acumen, and focus on impact.
Executive communication skills and the ability to influence decisions through data.
Autonomy, critical thinking, prioritization, and collaboration with multiple stakeholders.

Benefits

Comp & perks

Profit Sharing
Food Allowance (Vale Alimentação)
Meal Voucher (Vale Refeição)
Health Insurance
Dental Insurance
Gympass
Private Pension Plan
Commuter Allowance (Vale Transporte)
Allya
Home Office Allowance
Unlimited access to courses from our Localiza University
Internal training and development programs
Discounts on vehicle purchases and rentals

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

data analysisbusiness metricsfunnel analysisconversion analysisrevenue analysiscohort analysisSQLKPI definitionimpact measurementtesting/experimentation

Soft Skills

analytical thinkingbusiness acumenexecutive communicationinfluenceautonomycritical thinkingprioritizationcollaboration

Certifications

Bachelor’s degree