Localiza&Co

Product Owner – Senior

Localiza&Co

full-time

Posted on:

Location Type: Remote

Location: Brazil

Visit company website

Explore more

✨ AI Apply
Apply

Job Level

Senior

About the role

  • Evolve the digital acquisition funnel (traffic → lead → appointment booking)
  • Optimize conversion through A/B testing, CRO, and continuous journey improvement
  • Collaborate closely with marketing to maximize media performance
  • Improve lead quality (purchase intent and alignment with available inventory)
  • Instrument and monitor end-to-end metrics (CAC, conversion, ROI)
  • Prioritize the backlog based on business impact
  • Integrate the customer journey with CRM and customer service

Requirements

  • Bachelor's degree or higher
  • Strong data-driven and experimentation mindset (CRO, A/B testing)
  • Experience with high-volume digital products (B2C)
  • Ability to work with performance marketing
  • Solid understanding of funnel analytics and growth levers
  • Hands-on profile with strong prioritization skills and sense of impact
  • Clear communication with stakeholders (business, marketing, tech)
  • Nice-to-have: Experience with marketplaces or e-commerce
  • Experience with SEO/SEM
  • Familiarity with analytics tools (GA, Amplitude, etc.)
Benefits
  • Profit sharing
  • Operational car: to facilitate your commutes and simplify your routine. L&CO covers vehicle tax (IPVA), insurance, and maintenance.
  • Meal allowance
  • Meal voucher
  • Health insurance
  • Dental insurance
  • Wellhub (formerly Gympass)
  • Private pension plan
  • Home office allowance
  • Allya
  • Unlimited access to a variety of courses at our Localiza University
  • Internal training and development programs
  • Discounts on vehicle purchases and rentals
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
A/B testingCROfunnel analyticsSEOSEMdata-driven mindsetexperimentationperformance marketinganalytics toolscustomer journey integration
Soft Skills
strong prioritization skillsclear communicationcollaborationdata analysisstakeholder managementsense of impactcontinuous improvementlead quality enhancementbacklog prioritizationcustomer service integration
Certifications
Bachelor's degree