Growth Marketing

• Lead the project aimed at shifting Localiza’s operating approach from a product-centric to a customer-centric model.
• Lead the transformation of the corporate (PJ) area, ensuring alignment with the new strategy.
• Define, analyze, and monitor sales KPIs, proposing continuous improvements.
• Conduct market analyses and refine commercial performance indicators.
• Develop dashboards and executive reports to track targets.
• Optimize lead flows and CRM campaigns to increase process efficiency.
• Monitor initiatives related to AI agents applied to the commercial/sales area.
• Work collaboratively with cross-functional teams, maintaining clear communication and a strategic perspective.

Senior Acquisition and Growth Analyst

Analista de Aquisição e Growth