Senior Event Manager – Field Marketing

Lobster

Senior Event Manager managing Lobster's event strategy and execution across B2B events. Responsible for building a measurable pipeline and engaging supply chain leaders with brand events.

Posted 5/11/2026full-timeTutzing • 🇩🇪 GermanySeniorWebsite

About the role

Key responsibilities & impact

Lobster's entire event engine - from strategy to execution.
You'll build the playbook that turns offline experiences into measurable pipeline and positions Lobster as the brand supply chain leaders want to be associated with.
Lobster's annual events and experiences strategy across owned events (Data Hero Summit, executive roundtables, customer meetups), external conferences (trade fairs, partner events, industry summits), and digital activations (webinars, virtual roundtables)
The Lobster Data Hero Summit 2027 - our flagship event for 1,000+ supply chain, IT, and data leaders, from venue selection and speaker programme to attendee experience and commercial activation
Regional satellite events across DACH, Benelux, Nordics, UK, and France that feed into and extend the flagship moment
The sales activation layer around every event: pre-event outreach, on-site meeting orchestration, post-event follow-up sequences, and pipeline attribution
The event ROI framework - tracking leads generated, meetings booked, influenced pipeline, and cost per opportunity across all formats
The offline-to-digital bridge - extending event impact through content repurposing, live social amplification, on-demand libraries, and digital community engagement
End-to-end event delivery including budgeting, vendor management, creative direction, and on-site execution
Community & partnership development - building relationships with industry associations, tech alliances, and local networks to extend Lobster's event footprint

Requirements

What you’ll need

7+ years in B2B event management, including 3+ years in a senior or lead role owning large-scale events (500+ attendees)
A track record of building events that drive measurable pipeline and revenue - not just attendance numbers
Experience in B2B SaaS, enterprise software, supply chain, logistics, or manufacturing tech
Proven ability to manage complex, multi-stakeholder events across multiple European markets
Strong commercial instinct - you think in leads, pipeline, and customer lifetime value, not just event satisfaction scores
Excellent project management skills: you can run a €500K+ event budget, manage 10+ vendors, and keep 20 stakeholders aligned
Fluency in English and German
Willingness to travel up to 50% across Europe - you'll need to be where the events are

Benefits

Comp & perks

A modern, spacious office with a view of Lake Starnberg in Tutzing
Subsidised lunches in our in-house restaurant
A personal learning and development budget
30 vacation days per year
2 additional paid days off on Christmas Eve and New Year's Eve
Up to 20 days of remote work per year from any EU country
Bike leasing through our partnership with JobRad
Opportunity to work flexibly from home
Team evenings every Thursday with refreshments covered by the company
A company pension plan (bAV)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B event managementevent ROI frameworkbudget managementvendor managementpipeline attributioncontent repurposingdigital community engagementproject managementsales activationevent execution

Soft Skills

commercial instinctrelationship buildingstakeholder managementleadershipcommunicationorganizational skillsstrategic thinkingproblem-solvingteam collaborationadaptability