Lifecycle Marketing Specialist

LoanPro

Lifecycle Marketing Specialist at LoanPro focusing on email, webinars, and podcasts to drive customer engagement. Responsible for nurturing leads and managing comprehensive marketing strategies.

Posted 7/30/2026full-timeFarmington • Utah • 🇺🇸 United StatesJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and optimizing email marketing campaigns and webinars to enhance customer engagement and drive bookings. Proficient in utilizing marketing automation tools and analyzing performance metrics to inform strategic marketing initiatives.

Highest-signal resume keywords

Email Marketing Campaign DevelopmentMarketing Automation Tools (HubSpot, Marketo)CRM Platforms (Salesforce)Data Analysis and Performance MetricsDigital Content Creation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Email MarketingWebinar ExecutionCustomer SegmentationLifecycle ManagementBasic HTML/CSSData AnalysisPerformance OptimizationProject ManagementContent DevelopmentCustomer Engagement Strategies

Soft Skills

Excellent Communication SkillsStrong Organizational SkillsInnovative ThinkingCollaborationCustomer-Focused Approach

Tools & Technologies

HubSpotMarketoSalesforce Marketing CloudGoogle AnalyticsMicrosoft Office

Industry Keywords

B2B MarketingSaaS MarketingCustomer SuccessLead GenerationCommunity Interaction

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Develop, implement, and optimize email marketing campaigns across the customer lifecycle (acquisition, nurturing, retention, expansion) to generate new leads, qualify opportunities, and drive bookings.
Plan, promote, and execute engaging webinars, including content development, speaker coordination, and post-webinar follow-up.
Continuously analyze performance data to identify areas for improvement
Support the creation and launch of the "Fintech Tea" webinar series.
Increase LoanPro's LinkedIn engagement rate through strategic content promotion and community interaction.
Develop and execute targeted marketing initiatives to drive customer expansion within existing accounts.
Collaborate with the customer success and sales teams to identify upsell and cross-sell opportunities.
Improve and execute the current Email/Webinar Plan to achieve predetermined metrics.
Utilize marketing automation platforms (e.g., HubSpot, Marketo, Salesforce Marketing Cloud) to build, manage, and track campaigns.
Stay up-to-date with industry best practices and emerging trends in lifecycle marketing.
Support Director of Integrated Marketing and Field Marketing Manager with additional duties as needed.

Requirements

What you’ll need

Bachelor’s degree in Marketing or related field
2-4 years of experience in marketing, preferably in B2B or SaaS.
Strong understanding of customer behavior, segmentation, and lifecycle management.
Experience with marketing automation tools (e.g., HubSpot, Marketo)
CRM platforms (e.g., Salesforce)
Digital content creation.
Ability to analyze data and performance metrics to inform decision-making and optimize campaigns.
Excellent written and verbal communication skills, with the ability to create engaging, customer-focused content.
Strong organizational skills, able to manage multiple projects and collaborate across teams.
Innovative thinking to enhance customer engagement and retention.
Basic HTML/CSS for emails and familiarity with data analysis tools (e.g., Google Analytics) is a plus.
Proficiency in Microsoft Office applications as well as industry-specific analysis software.

Benefits

Comp & perks

80% Medical/Dental
PTO and Holiday Schedule
HSA and 401K Match
Wellness Rewards and EAP