General Manager – B2B Unit

LoanPro

General Manager leading B2B Unit at LoanPro, a fintech transforming the lending landscape. Responsible for Go-To-Market strategy and driving sales execution in Consumer lending.

Posted 5/2/2026full-timeFarmington • Utah • 🇺🇸 United StatesSeniorLeadWebsite

About the role

Key responsibilities & impact

Unit P&L Ownership: Full accountability for the B2B unit’s revenue targets, customer acquisition costs (CAC), and overall contribution margin.
GTM Strategy Execution: Translate the EVP’s global vision into a tactical B2B roadmap, identifying high-growth sub-verticals (e.g., Point of Sale, Auto, Personal Loans).
Cross-Functional Orchestration: Lead a "pod" or "unit" structure, coordinating closely with dedicated B2B Marketing, Sales, and Implementation resources.
Segment Advocacy: Act as the primary internal voice for the B2B market, ensuring the Product team prioritizes features that solve B2B-specific lending challenges.
High-Velocity Sales Leadership: Oversee the B2B sales pipeline, ensuring the team maintains high activity levels and shortens the "Buyer’s Journey" for this specific segment.
Strategic Partnerships: Identify and ink deals with B2B-focused influencers, consultants, and technology partners to expand the unit's reach.
Sales Excellence: Mentor and hold the B2B sales team accountable for KPIs, pipeline hygiene, and rigorous "Value-Based Selling."
Market Intelligence: Conduct ongoing competitive analysis of other B2B lending platforms to maintain LoanPro’s "Value Proposition" edge.
Campaign Collaboration: Work with Marketing to launch segment-specific campaigns, webinars, and white papers that resonate with consumer lenders.
Implementation Oversight: Ensure the B2B "Onboarding Experience" is seamless, collaborating with Ops to reduce time-to-value for new clients.
Data-Driven Decision Making: Report weekly on unit performance, leveraging CRM data to forecast revenue and identify churn risks.
Culture & Values: Exemplify the "Hungry, Humble, Smart" mantra, fostering a high-intensity, results-oriented culture within the B2B unit.

Requirements

What you’ll need

Bachelor’s Degree required; MBA or specialized Fintech certification preferred.
8+ years in Sales or GTM leadership, with a heavy focus on SaaS and the B2B/Consumer Lending industry.
Proven ability to manage a "Business Within a Business," balancing sales growth with operational costs.
Deep understanding of the B2B lending lifecycle (origination, servicing, collections, and compliance).
Ability to dissect a P&L and use data to pivot GTM tactics in real-time.
Exceptional ability to "storytell"—taking complex software functions and turning them into ROI-driven narratives for B2B lenders.
Experience managing cross-functional teams and influencing stakeholders who do not report to you directly.
Expert-level knowledge of CRM (Salesforce/HubSpot) and G-Suite.
Ability to travel as needed.

Benefits

Comp & perks

80% Medical/Dental
PTO and Holiday Schedule
HSA and 401K Match

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B salesGTM strategyP&L managementdata analysisValue-Based Sellingcompetitive analysissales pipeline managementonboarding experiencestorytellingSaaS

Soft Skills

leadershipcross-functional collaborationmentoringcommunicationinfluencingresults-orientedaccountabilitystrategic thinkingproblem-solvingcultural alignment

Certifications

Bachelor's DegreeMBAFintech certification