LoadUp

Paid Media Manager

LoadUp

full-time

Posted on:

Location Type: Hybrid

Location: United States

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About the role

  • Lead strategy, execution, and optimization of paid media campaigns across Google Ads, Meta, Bing, and other channels.
  • Manage day-to-day account operations, including budgets, pacing, keyword management, audience targeting, and A/B testing.
  • Continuously refine bidding strategies, ad copy, and landing page alignment to improve ROAS and lower CAC.
  • Develop and maintain performance dashboards and reports, translating insights into actionable recommendations.
  • Collaborate with creative, web, content, and automation teams to ensure alignment across messaging, tracking, and conversion goals.
  • Test new campaign structures, ad formats, and automation opportunities to scale profitable performance.
  • Stay up to date on platform updates, algorithm changes, and emerging ad trends to keep LoadUp competitive.
  • Support broader marketing initiatives, including seasonal campaigns, commercial lead generation, and brand awareness efforts.
  • Manage agency and vendor relationships as needed, ensuring consistency and accountability in performance.

Requirements

  • Bachelor’s degree in Marketing, Business, Communications, or a related field preferred; 5–7 years of experience managing paid media campaigns, including Google, Meta, and Bing ads, with Google Ads Certification preferred.
  • Strong analytical mindset with a deep understanding of attribution models, conversion tracking, and performance metrics.
  • Advanced proficiency with GA4, Tag Manager, and Looker Studio or similar reporting tools.
  • Demonstrated ability to manage large budgets and optimize spend for efficiency and growth.
  • Excellent project management and organizational skills with experience managing multiple campaigns and deadlines.
  • Collaborative communicator who works effectively across marketing, sales, and leadership teams.
  • Ownership mentality with the drive to manage projects independently and deliver results.
Benefits
  • Competitive Compensation - Earn a competitive salary that rewards results and team impact.
  • Comprehensive Health & Wellness Benefits – Medical, Dental, Vision, and Life Insurance coverage to support your well-being, on and off the job.
  • Flexible Spending & Savings Options – Tailor your healthcare planning with FSA or HSA accounts, putting control and flexibility in your hands.
  • 401(k) with 5% Company Match – Plan for the long-term, including a generous company contribution.
  • Employee Recognition Program – Get rewarded and celebrated for your contributions.
  • Monthly Lifestyle Stipends – Support for the essentials, or the extras, designed to enhance your everyday experience.
  • Referral Rewards Program – Help us build a high-performing team and get rewarded for referring great talent.
  • Growth with Purpose – We’re a scaling company where career paths evolve. You’ll have the opportunity to grow alongside the business and shape its future.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
paid media campaignsGoogle AdsMeta adsBing adsA/B testingbidding strategiesad copy optimizationconversion trackingattribution modelsperformance metrics
Soft Skills
analytical mindsetproject managementorganizational skillscollaborative communicationownership mentality
Certifications
Google Ads Certification