Paid Media Manager
LoadUp
full-time
Posted on:
Location Type: Hybrid
Location: 🇺🇸 United States
Visit company websiteSalary
💰 $85,000 - $115,000 per year
Job Level
Mid-LevelSenior
About the role
- Lead strategy, execution, and optimization of paid media campaigns across Google Ads, Meta, Bing, and other channels
- Manage day-to-day account operations, including budgets, pacing, keyword management, audience targeting, and A/B testing
- Continuously refine bidding strategies, ad copy, and landing page alignment to improve ROAS and lower CAC
- Develop and maintain performance dashboards and reports, translating insights into actionable recommendations
- Collaborate with creative, web, content, and automation teams to ensure alignment across messaging, tracking, and conversion goals
- Test new campaign structures, ad formats, and automation opportunities to scale profitable performance
- Stay up to date on platform updates, algorithm changes, and emerging ad trends to keep LoadUp competitive
- Support broader marketing initiatives, including seasonal campaigns, commercial lead generation, and brand awareness efforts
- Manage agency and vendor relationships as needed, ensuring consistency and accountability in performance
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or a related field preferred;
- 5–7 years of experience managing paid media campaigns, including Google, Meta, and Bing ads, with Google Ads Certification preferred
- Strong analytical mindset with a deep understanding of attribution models, conversion tracking, and performance metrics
- Advanced proficiency with GA4, Tag Manager, and Looker Studio or similar reporting tools
- Demonstrated ability to manage large budgets and optimize spend for efficiency and growth
- Excellent project management and organizational skills with experience managing multiple campaigns and deadlines
- Collaborative communicator who works effectively across marketing, sales, and leadership teams
- Ownership mentality with the drive to manage projects independently and deliver results.
Benefits
- Competitive Compensation - Earn a competitive salary that rewards results and team impact.
- Comprehensive Health & Wellness Benefits – Medical, Dental, Vision, and Life Insurance coverage to support your well-being, on and off the job.
- Flexible Spending & Savings Options – Tailor your healthcare planning with FSA or HSA accounts, putting control and flexibility in your hands.
- Unlimited Paid Time Off – Take the time you need to rest, recharge, or explore life outside of work.
- 401(k) with 5% Company Match – Plan for the long term, including a generous company contribution.
- Employee Recognition Program – Get rewarded and celebrated for your contributions.
- Monthly Lifestyle Stipends – Support for the essentials, or the extras, designed to enhance your everyday experience.
- Referral Rewards Program – Help us build a high-performing team and get rewarded for referring great talent.
- Growth with Purpose – We’re a scaling company where career paths evolve. You’ll have the opportunity to grow alongside the business and shape its future.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
paid media campaignskeyword managementA/B testingbidding strategiesad copy optimizationconversion trackingattribution modelsperformance metricsbudget managementcampaign structure testing
Soft skills
analytical mindsetproject managementorganizational skillscollaborative communicationownership mentality
Certifications
Google Ads Certification