LoadUp

Director of Digital Marketing – Demand

LoadUp

full-time

Posted on:

Location Type: Hybrid

Location: Atlanta • 🇺🇸 United States

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Salary

💰 $125,000 - $140,000 per year

Job Level

Lead

Tech Stack

WordPress

About the role

  • Lead LoadUp’s digital marketing strategy and manage budgets to achieve growth and profitability goals.
  • Build and optimize demand generation programs across both B2C and B2B audiences.
  • Manage and mentor a high-performing marketing team, fostering accountability, innovation, and professional growth.
  • Stay ahead of digital, AI, and consumer trends to keep LoadUp at the forefront of marketing innovation.
  • Own website strategy in partnership with web development and brand teams, making it our most powerful sales and brand platform.
  • Drive site optimization to improve conversions, elevate customer experience, and strengthen brand consistency.
  • Oversee SEO, media, content, and social to ensure all channels work together to deliver measurable results.
  • Partner with Sales, Operations, and Product teams to align digital strategy with the full customer journey.
  • Define KPIs and hold the team accountable for delivering results.
  • Foster a culture of testing, optimization, and continuous improvement.

Requirements

  • 10+ years of digital marketing experience with a strong balance of strategic leadership and hands-on execution.
  • Proven track record of leading teams, managing budgets, and delivering measurable business growth.
  • Success driving demand and conversions across both B2C and B2B markets.
  • Deep expertise in SEO, website strategy, paid media, social, and content marketing.
  • Strong project management skills, with experience working in Agile environments.
  • Comfortable collaborating with web development and design teams to optimize websites for brand consistency, user experience, and conversion.
  • Skilled at managing and partnering with external agencies to deliver results.
  • Familiarity with WordPress, HTML, CSS, and digital design tools.
  • Advanced analytical ability with expertise in Google Analytics, SEMrush, Ahrefs, and related platforms.
  • A collaborative leader who inspires teams, influences cross-functional partners, and isn’t afraid to roll up their sleeves when needed.
Benefits
  • Competitive Compensation - Earn a competitive salary that rewards results and team impact.
  • Comprehensive Health & Wellness Benefits – Medical, Dental, Vision, and Life Insurance coverage to support your well-being, on and off the job.
  • Flexible Spending & Savings Options – Tailor your healthcare planning with FSA or HSA accounts, putting control and flexibility in your hands.
  • Generous Paid Time Off – Take the time you need to rest, recharge, or explore life outside of work.
  • 401(k) with 5% Company Match – Plan for the long-term, including a generous company contribution.
  • Employee Recognition Program – Get rewarded and celebrated for your contributions.
  • Monthly Lifestyle Stipends – Support for the essentials, or the extras, designed to enhance your everyday experience.
  • Referral Rewards Program – Help us build a high-performing team and get rewarded for referring great talent.
  • Growth with Purpose – We’re a scaling company where career paths evolve. You’ll have the opportunity to grow alongside the business and shape its future.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
digital marketingdemand generationSEOwebsite strategypaid mediacontent marketingproject managementAgileconversion optimizationanalytics
Soft skills
leadershipmentoringaccountabilityinnovationcollaborationinfluenceteam inspirationtesting culturecontinuous improvementcommunication