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Content Marketing Specialist
LoadsmartContent Marketing Specialist producing 20-25 articles monthly for a logistics tech company. Collaborating with freelance writers, optimizing for SEO, and driving organic traffic growth.
About the role
Key responsibilities & impact- Manage production of 20-25 SEO-optimized articles per month by coordinating with freelance writers, ensuring deadlines are met, and maintaining quality standards
- Conduct comprehensive keyword research to identify content opportunities and create detailed content briefs with target keywords, search intent, and competitive analysis
- Develop detailed outlines and assignments for freelance writers including keyword targets, article structure, internal linking requirements, and reference materials
- Assign tasks to freelance writers, track progress, ensure timely delivery, provide feedback, and maintain a roster of reliable writers
- Review and edit all content from freelancers for accuracy, clarity, brand voice, readability, and SEO best practices before publication
- Optimize all content for search engines including title tags, meta descriptions, header structure, internal linking, image alt text, and URL optimization
- Format and publish optimized content in our CMS, ensuring proper categorization, tagging, technical implementation, and final QA
- Track content performance metrics (traffic, rankings, conversions) and identify opportunities for content updates and optimization
- Work with product marketing managers and subject matter experts to ensure technical accuracy
Requirements
What you’ll need- 3 years of content marketing and SEO experience, preferably in B2B SaaS, logistics, supply chain, or technology industries
- Proven SEO expertise with demonstrated ability to optimize content for search rankings and drive organic traffic growth
- Freelancer management experience: Track record of successfully managing freelance writers, agencies, or external content creators to deliver high-quality work on deadline
- Project management skills: Ability to manage 20-25+ content projects simultaneously, juggle multiple deadlines, and keep writers on schedule
- Strong research and brief-writing skills: Ability to quickly understand complex technical topics and translate them into clear, detailed content briefs for writers
- Technical SEO knowledge: Deep understanding of keyword research, on-page optimization, information gain, internal linking strategies, content structure, and technical SEO elements
- Excellent editing and on-page SEO skills: Ability to edit for clarity, accuracy, brand voice, and SEO optimization while maintaining the writer's voice
- Self-starter mindset: Comfortable working independently, managing your own workload, and making decisions with minimal supervision
- Tool proficiency: Experience with SEMrush, Google Analytics, HubSpot (or similar CMS), Google Search Console, and project management tools
- Portfolio or work samples: Must provide examples of content briefs created, content managed/edited, or SEO results from managed content.
Benefits
Comp & perks- Competitive base salaries - we believe in rewarding top talent
- Extremely competitive Equity package - become a shareholder in our company!
- Loadie Time Off - PTO and sick days without a limit
- Comprehensive Medical, Dental, and Vision insurance plans
- 401k Match
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Keyword ResearchOn-Page OptimizationContent Brief WritingEditing for ClaritySEO Best PracticesContent Performance TrackingInternal Linking StrategiesContent StructureTechnical ImplementationContent Formatting
Soft Skills
Self-Starter MindsetStrong Research SkillsAttention to DetailEffective CommunicationTime Management