Media & Creative Integrated Comms Manager

Lloyds Banking Group

Marketing Manager in a transformative role leading integrated media and creative campaigns across iconic brands in finance. Engaging with teams to drive brand growth and customer success.

Posted 7/24/2026full-timeEdinburgh • 🇬🇧 United KingdomMid-LevelSenior💰 £61,344 - £68,160 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading integrated media and creative communications campaigns across multiple channels, with a strong focus on performance optimization, budget management, and compliance with regulatory standards. Capable of fostering collaboration within high-performing teams and leveraging data-driven insights to drive business growth.

Highest-signal resume keywords

Integrated Communications DeliveryMulti-Channel Campaign ManagementBudget ManagementMedia GovernanceFCA Compliance

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Campaign DevelopmentPerformance OptimizationKPI ManagementData AnalysisCreative Strategy

Soft Skills

Team LeadershipCollaborationProblem SolvingCommunication

Tools & Technologies

Media Auditing ToolsProject Management Software

Industry Keywords

Paid MediaOwned MediaEarned MediaCustomer EngagementRisk Management

About the role

Key responsibilities & impact

Leading the end-to-end delivery of integrated media and creative communications campaigns across paid, owned and earned channels, driving brand and product growth, customer engagement and commercial performance.
Lead agency partnerships, media governance, PRF management and media auditing processes to optimise performance, improve effectiveness and maximise return on investment.
Partner across Full Funnels and Accelerator teams to unlock growth and deliver integrated campaigns.
Develop bold, insight-led creative with world-class agencies to deliver best in class, award winning work.
Anticipate trends, test new ideas, and scale what works to boost effectiveness and drive business growth.
Inspire and guide a high-performing team, fostering collaboration, accountability, and continuous learning.
Manage budgets with discipline, ensuring accurate planning, PO control, and reporting.
Maintain compliance and risk standards, ensuring all activity meets FCA and Group requirements.

Requirements

What you’ll need

Expert in the development and execution of end-to-end integrated comms delivery of high-profile, multi-channel campaigns incl AV, Social, Influencers, OOH, Print, Digital, Website and Internal activations.
Proven ability to create bold, insight-driven work with top agencies and senior stakeholders, optimising performance through clear KPIs and continuous improvement.
Deep understanding of traditional and emerging media, leveraging data to test, scale, and stay ahead of changing customer behaviours.
Skilled at navigating complex plans across diverse teams within a matrix organisation, bringing clarity, energy, and solutions to keep delivery on track.
Experienced in managing significant budgets and ensuring compliance with FCA and Group risk frameworks, maintaining the highest standards of governance and control.

Benefits

Comp & perks

A generous pension contribution of up to 15%
An annual performance-related bonus
Share schemes including free shares
Benefits you can adapt to your lifestyle, such as discounted shopping
30 days’ holiday, with bank holidays on top
A range of wellbeing initiatives and generous parental leave policies