Manager, Marketing Analytics

Lloyds Banking Group

Manager, Marketing Analytics in Lloyds Banking Group’s Marketing Effectiveness team. Responsible for designing and analyzing marketing experiments to optimize customer experience.

Posted 6/26/2026full-timeBristol • 🇬🇧 United KingdomMid-LevelSenior💰 £72,702 - £80,780 per yearWebsite

About the role

Key responsibilities & impact

Design and deliver marketing experiments, selecting the most appropriate methodology based on the question, data and constraints
Lead experimentation across ATL activity (e.g. geo-tests, pre-post analysis, synthetic controls, brand lift studies)
Design test-and-control approaches for 1:1 activity (e.g. email, app and internet banking), including holdout and fallow groups
Conduct MDE and power calculations to assess feasibility, sample sizes and test duration
Monitor in-flight tests and resolve issues in collaboration with marketing, media and data teams
Analyse results with statistical rigour, isolating true incremental impact
Produce clear written experiment read-outs and present findings with actionable recommendations
Where relevant, triangulate results with other measurement approaches such as MMM, MTA or platform uplift studies
Share learnings to improve future test design and decision-making

Requirements

What you’ll need

Experience in an experimentation, analytics or measurement role within a marketing or commercial environment
Strong capability in experimental design and statistical testing
Experience using a range of experimentation techniques, not just geo-based testing
Understanding of ATL experimentation methods and 1:1 test-and-control approaches
Confidence choosing the right measurement approach for different problems
Experience writing up results and communicating insights clearly to stakeholders
Strong communication skills and a focus on driving measurable business outcomes
Understanding of MMM, MTA and platform-level uplift studies is desirable but not essential

Benefits

Comp & perks

A generous pension contribution of up to 15%
An annual performance-related bonus
Share schemes including free shares
Benefits you can adapt to your lifestyle, such as discounted shopping
30 days’ holiday, with bank holidays on top
A range of wellbeing initiatives and generous parental leave policies

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

experimental designstatistical testingMDE calculationspower calculationstest-and-control approachesgeo-testsbrand lift studiesemail marketingapp marketinginternet banking

Soft Skills

communication skillscollaborationproblem-solvinganalytical thinkingpresentation skillsstakeholder engagementdecision-makingattention to detailactionable recommendationsdriving measurable outcomes