Head of Client Growth

Lloyds Banking Group

Lead new client growth strategy for Business & Commercial Banking at Lloyds Banking Group. Drive client acquisition and onboarding through marketing, digital, and operational insights.

Posted 6/19/2026full-timeBristol • 🇬🇧 United KingdomLeadWebsite

About the role

Key responsibilities & impact

Define and lead the new client growth strategy, with ownership of priorities, investment and delivery roadmap
Shape market positioning and demand generation, working with Brand and Marketing to improve awareness and consideration
Own acquisition performance across digital channels, including website, campaigns and conversion optimisation
Lead end-to-end funnel performance, from awareness through to onboarding and early engagement
Identify and deliver improvements to client journeys, reducing friction and increasing conversion
Use client, market and performance insight to prioritise opportunities and drive continuous improvement
Build and scale partnership channels to increase high-quality client inflow
Influence senior leaders and align teams to deliver measurable growth outcomes
Lead agile delivery, ensuring clear prioritisation, roadmap discipline and measurable outcomes
Ensure all growth activity meets risk, regulatory and client outcome expectations

Requirements

What you’ll need

Experience in driving scaled growth in customer acquisition in financial services – preferably involving small and medium businesses
Proven track record of delivering client growth or acquisition strategies at scale
Strong understanding of and experience in digital marketing and acquisition techniques, technology and operations, running complex and content rich websites, driving inbound digital traffic (SEO/GEO/PPC/Social etc.) and driving conversion rate optimisation
Experience with digital and AI product leadership, managing end-to-end digitally led client journeys, using AI to automate and improve process and customer experience to drive outcomes from awareness through to landing engaged clients
Experience driving acquisition through intermediaries like formation agents and incentives through partnerships, specifically in the context of small and medium businesses
Experience owning or directly influencing revenue growth, ROI and P&L outcomes
Fluent and confident in using data and performance metrics to inform decisions and drive improvement
Proven ability to influence senior leaders across complex, matrixed organisations
Proven ability to build, lead and develop high-performing teams
Drives a strong performance culture focused on customer outcomes, sustainable growth, effective risk management, and inclusive talent development
Actively promotes diversity and inclusion, while developing and progressing talent

Benefits

Comp & perks

A generous pension contribution of up to 15%
An annual performance-related bonus
Share schemes including free shares
Benefits you can adapt to your lifestyle, such as discounted shopping
30 days’ holiday, with bank holidays on top
A range of wellbeing initiatives and generous parental leave policies

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

digital marketingcustomer acquisitionconversion rate optimisationSEOPPCsocial media marketingAI product leadershipdata analysisperformance metricsrevenue growth

Soft Skills

influencing senior leadersteam leadershipperformance culturecustomer outcomes focusrisk managementinclusive talent developmentstrategic thinkingcommunicationcollaborationproblem-solving