Growth Marketing Manager – 6 Month FTC

Lloyds Banking Group

Growth Marketing Manager at Lloyds Banking Group leading digital marketing strategies and experiments to optimize growth across channels. Focusing on paid social, affiliate, and emerging platforms with a hybrid work model.

Posted 6/17/2026full-timeChester • 🇬🇧 United KingdomMid-LevelSenior💰 £61,344 - £68,160 per yearWebsite

Tech Stack

Tools & technologies

Realm

About the role

Key responsibilities & impact

Lead Cross‑Channel Growth Strategy & Testing
Design and run structured experiments across Paid Social, Affiliate, and emerging channels (including PMax, Demand Gen, YouTube, Snapchat, and Pinterest) to prove incrementality and unlock scalable growth opportunities.
Partner with Full Funnel teams to identify, validate, and scale new growth levers that drive incremental customer acquisition and commercial value.
Build channel plans that translate commercial goals into targeted, measurable activity.
Own Hands‑On Activation & Performance Delivery
Manage in‑platform execution across Meta and TikTok, optimising audiences, creative, formats, and measurement approaches (including conversion lift studies).
Work closely with agency partners and internal teams to ensure aligned strategy, high-quality execution, and continuous optimisation.
Drive Creative Excellence
Develop, refine, and optimise creative templates grounded in audience insights and platform behaviours.
Collaborate with creative teams to produce high-performing, social-first assets that maximise engagement and conversion.
Unlock New Affiliate Growth
Identify and explore new affiliate partners beyond traditional comparison sites, designing performance-based test programmes that uncover incremental opportunities.
Shape the Channel Roadmap & Share Insight
Feed into long-term channel strategy, innovation roadmaps, and future investment recommendations.
Document learnings, codify best practice, and share insight across teams to uplift capability and drive consistent performance.

Requirements

What you’ll need

Must have at least 5 years of direct experience managing multi-million-pound budgets in the realm of paid social media
Advanced paid social expertise, especially across Meta and TikTok - including audience strategy, creative optimisation, and advanced measurement (e.g., conversion lift, incrementality testing).
A strong creative eye, with the ability to guide and optimise assets for different audiences, formats, and funnel stages.
Performance marketing experience, with the ability to interpret data, diagnose issues, uncover insights, and drive measurable commercial results.
Cross‑channel curiosity and versatility, with enthusiasm for testing channels like PMax, Demand Gen, YouTube, Snapchat, Pinterest, and exploring new affiliate partnerships – to ensure marketing plans are outcome-first (rather than channel-siloed).
A proactive, growth-focused mindset, comfortable in ambiguity, energised by experimentation, and motivated by uncovering new scalable opportunities.

Benefits

Comp & perks

A generous pension contribution of up to 15%
An annual performance-related bonus
Share schemes including free shares
Benefits you can adapt to your lifestyle, such as discounted shopping
30 days’ holiday, with bank holidays on top
A range of wellbeing initiatives and generous parental leave policies

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

paid social mediaaudience strategycreative optimisationadvanced measurementconversion liftincrementality testingperformance marketingdata interpretationcross-channel marketingaffiliate marketing

Soft Skills

creative eyeproactive mindsetgrowth-focusedcuriosityversatilitycomfort in ambiguityenergised by experimentationinsight sharingcollaborationproblem-solving