Commercial Marketing Performance Manager

Lloyds Banking Group

Commercial Marketing Performance Manager responsible for optimizing the marketing performance for Affluent, Savings, and Investments. Driving data-led decisions and managing marketing budgets to achieve financial targets.

Posted 6/13/2026full-timeLeeds • 🇬🇧 United KingdomMid-LevelSenior💰 £61,344 - £74,976 per yearWebsite

About the role

Key responsibilities & impact

Leading in-year trading cycles, using real-time performance data, forecasting and scenario planning to track delivery against targets and optimise plans dynamically
Designing and owning performance tracking and reporting frameworks to ensure clear visibility of outcomes and enable data-led decision making
Identifying risks and opportunities early, and driving timely interventions to stay on track
Being responsible for the allocation and management of the Affluent, Save & Invest Marketing Budget and the annual Marketing Contribution targets and performance
Maximising return on investment by continuously optimising spend using performance data, channel efficiency insights and commercial analysis
Collaborating with Insight, Planning and Effectiveness teams to evaluate performance and ensure activity delivers measurable commercial value
Embedding robust measurement frameworks to track, evaluate and improve marketing effectiveness over time
Translating business priorities into clear marketing targets and performance metrics aligned to commercial outcomes
Driving consistency in how marketing performance is measured, evaluated and improved across the team
Creating clear, compelling narratives that translate complex performance data into actionable insight

Requirements

What you’ll need

Commercial & strategic foresight (5+ years)
Strong understanding of revenue drivers, return on investment, cost management and value creation
Experience in owning the annual marketing budget and commercial targets and aligning marketing activity directly to commercial outcomes and growth priorities
Performance & trading management (5+ years)
Experience running in-year trading cycles and tracking performance against targets
Ability to identify risks and opportunities early and adapt plans at pace
Analytical & data expertise (5+ years)
Advanced analytical capability, with experience working with complex datasets, modelling and forecasting and ability to translate complex data into clear, compelling commercial insight
Strong experience using data to inform decisions, challenge assumptions and optimise outcomes
Confidence with tools such as Excel for forecasting, scenario planning and return on investment analysis

Benefits

Comp & perks

A generous pension contribution of up to 15%
An annual performance-related bonus
Share schemes including free shares
Benefits you can tailor to your lifestyle, such as discounted shopping
30 days’ holiday, plus bank holidays
A range of wellbeing initiatives and generous parental leave

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

performance trackingreporting frameworksforecastingscenario planningcommercial analysisdata-led decision makingbudget managementtrading managementanalytical capabilitydata modelling

Soft Skills

strategic foresightrisk identificationopportunity identificationadaptabilitycommunicationcollaborationnarrative creationinsight translationconsistency in measurementperformance evaluation