Brand Partnerships Manager

Lloyds Banking Group

Brand Partnerships Manager at Lloyds Banking Group focusing on driving valuable partnerships. Supporting high-profile relationships while building new and innovative partnerships across multiple sectors.

Posted 6/5/2026full-timeLondon • 🇬🇧 United KingdomMid-LevelSenior💰 £72,702 - £80,780 per yearWebsite

About the role

Key responsibilities & impact

Help deliver and scale high-impact brand partnerships that drive real value for customers and the business
Support the delivery of Lloyds Banking Group’s partnerships strategy—working on high-profile relationships such as British Cycling while helping to build new and innovative partnerships across sponsorship, media, data and technology
Play a key role in bringing partnerships to life—working across internal teams and external partners to ensure successful activation and measurable outcomes
From idea generation through to execution and performance tracking, ensure partnerships deliver strong brand alignment, customer engagement and commercial impact
Build strong relationships with partners and stakeholders, contributing to a collaborative, high-performing team environment

Requirements

What you’ll need

5+ years proven experience in brand partnerships or sponsorship within a complex or fast-paced environment
Strong relationship management skills, with the ability to build trust and collaborate effectively with internal and external stakeholders
Experience supporting partnership delivery, including activation, campaign execution and performance evaluation
Analytical mindset, with the ability to use data and insight to assess partnership performance and identify opportunities for improvement
Experience working with agencies or third-party partners, including budget awareness and delivery oversight
Strong organisational and problem-solving skills, with the ability to manage multiple priorities in a fast-moving environment
Existing network within the brand partnerships or sponsorship landscape
Experience working within financial services or another highly regulated environment
Experience working across media, data or technology-led partnerships
Background in large-scale brand activation campaigns

Benefits

Comp & perks

A generous pension contribution of up to 15%
An annual performance‑related bonus
Share schemes including free shares
Benefits you can tailor to your lifestyle, such as discounted shopping
30 days’ holiday, plus bank holidays
A range of wellbeing initiatives and generous parental leave policies

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

brand partnershipssponsorshipcampaign executionperformance evaluationdata analysisbudget managementactivationcustomer engagementcommercial impactlarge-scale brand activation

Soft Skills

relationship managementcollaborationtrust buildingorganizational skillsproblem-solvinganalytical mindsetcommunicationteamworkstakeholder engagementprioritization