Assistant Planning Manager

Lloyds Banking Group

Marketing Assistant Planning Manager developing high-quality ATL marketing campaigns for Lloyds Banking Group. Collaborating with various teams to optimize campaign effectiveness and drive commercial success.

Posted 5/30/2026full-timeEdinburgh • 🇬🇧 United KingdomMid-LevelSenior💰 £40,824 - £45,360 per yearWebsite

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

brand marketingproduct marketingcampaign planningcontent marketingdata analysismedia planningbudget managementmarketing strategyperformance improvementstakeholder management

Soft Skills

collaborationcommunicationpresentation skillsattention to detailinfluencingteamworkadaptabilityfocus on personal developmentproblem-solvingdriven

Industry Keywords

consumer brandsmarketing channelsmedia landscapecampaign deliverycommercial impactcustomer intentfull funnel marketingagency managementmarketing benchmarksuser needs

About the role

Key responsibilities & impact

Support in the planning of ATL marketing campaigns to significantly drive consideration through to awareness metrics that deliver commercial impact through best-in-class execution
Effectively liaise with Full Funnel product marketing teams, understanding each area short- and long-term objectives and their role in delivering against the brand strategy
Prioritising new Marketing Briefs, working collaboratively with our internal team and external agency partners to align resource to support in campaign delivery
Understand the moments that matter for customers and help in scheduling and deploying campaigns to move customer intent through to prime metrics
Be able to analyse core marketing benchmarks and understand content marketing engagement data to integrate findings into future campaign planning
Innovate our marketing strategies, using data, fast iteration, and a laser focus on user needs and jobs to be done
Work together with Growth Marketing Accelerator team to optimally plan “full funnel” coordinated campaign plans to deliver commercial success
Ensure high-quality agency briefs are delivered to our agency partners
Successful and compliant delivery of campaigns to budget and time
Demonstrate a culture of stellar collaboration, communication and focus to enable pace of change and transformation
Management of team budgets

Requirements

What you’ll need

Brand and or product marketing experience for leading consumer brands
Experience in planning and leading high value budgets for efficient media and production plans
A strong technical understanding of a broad range of marketing channels and the media landscape
Stakeholder management experience influencing and working with senior leaders in organisations
Excellent communication (written and verbal) and confident presentation skills
Experience in interpreting and assimilating data effectively to drive plans and improve overall performance as a result
A strong focus on detail and ensuring consistency
The ability to work cohesively with colleagues from various fields to drive impact, being collaborative and driven
A focus on personal development and learning

Benefits

Comp & perks

A generous pension contribution of up to 15%
An annual performance-related bonus
Share schemes including free shares
Benefits you can adapt to your lifestyle, such as discounted shopping
28 days’ holiday, with bank holidays on top
A range of wellbeing initiatives and generous parental leave policies