Reputation & Campaigns Insights Manager – 18-Month FTC

Lloyds Banking Group

. Developing our understanding of what drives the Group's Corporate reputation externally, identifying drivers of reputational growth and how we can bring that to life across our campaigns.

Posted 5/23/2026full-timeBristol • 🇬🇧 United KingdomMid-LevelSenior💰 £61,344 - £68,160 per yearWebsite

About the role

Key responsibilities & impact

Developing our understanding of what drives the Group's Corporate reputation externally, identifying drivers of reputational growth and how we can bring that to life across our campaigns.
Exploring and embedding new analytical approaches, including AI‑enabled research, social listening, narrative testing and horizon scanning.
Supporting the refinement of our measurement processes across each audience to build a more accurate representation of our current standing.
Champion insight‑led strategy, using data, technology and expert judgement to challenge assumptions, surface trade‑offs and shape campaign direction.
Lead on production and delivery of insight projects and support the delivery of strategy planning by undertaking or commissioning white space analysis, horizon scanning, market and competitor scans.

Requirements

What you’ll need

Strong data analysis and data visualisation skills.
Comfortable collating existing research and business knowledge to identify how to use data most optimally, identifying areas for further investigation.
Experience of data storytelling and can use analytics to help influence decision making.
Confident presenting data and insight in an engaging way that resonates with audiences and drives positive decision making across the Group.
A good understanding of various primary research techniques and, most meaningfully, the ability to turn this information into practical insights.
Experience of social listening and secondary research techniques.
Experience experimenting and using AI‑enabled insight techniques and translating outputs into clear, trusted advice for senior leaders.
Knowledge of how political, regulatory, economic, and technological developments can impact our reputational strategy.

Benefits

Comp & perks

A generous pension contribution of up to 15%
An annual performance-related bonus
Share schemes including free shares
Benefits you can adapt to your lifestyle, such as discounted shopping
30 days holiday, with bank holidays on top
A range of wellbeing initiatives and generous parental leave policies

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

data analysisdata visualizationdata storytellingprimary research techniquessocial listeningsecondary research techniquesAI-enabled insight techniqueshorizon scanningmarket analysiscompetitor analysis

Soft Skills

insight-led strategycommunicationpresentation skillscritical thinkingcollaborationdecision makingengagementjudgmentadaptabilityproblem solving