Assistant Marketing Manager

Lloyds Banking Group

. Support in the delivery of ATL marketing campaigns to significantly drive consideration through to awareness metrics .

Posted 5/22/2026full-timeEdinburgh • 🇬🇧 United KingdomMid-LevelSenior💰 £40,824 - £45,360 per yearWebsite

About the role

Key responsibilities & impact

Support in the delivery of ATL marketing campaigns to significantly drive consideration through to awareness metrics
Understand the moments that matter for customers and deploy campaigns to move customer intent through to prime metrics
Be clear on the core benchmarks and understand content marketing engagement data
Innovate our marketing strategies, using data, fast iteration, and a laser focus on user needs
Ensure high-quality creative output from brief to ideation to production across all marketing channels
Ensure the successful and compliant delivery of campaigns to budget and time

Requirements

What you’ll need

5+ years experience across multi-channel ATL campaign leadership
Expertise in broadcast communications
Strong awareness of ad-tech enabled targeted campaign methods
Proven experience of assisting the delivery of multi-channel awareness and consideration campaigns safely and compliant to FCA rules
Deep experience managing multimillion Pound production and media budgets
Expertise in leading innovative and effective creative in partnership with in-house studios and world class agencies
Experience managing budgets, workflows and risks associated with their marketing plans

Benefits

Comp & perks

A generous pension contribution of up to 15%
An annual performance-related bonus
Share schemes including free shares
Benefits you can adapt to your lifestyle, such as discounted shopping
28 days’ holiday, with bank holidays on top
A range of wellbeing initiatives and generous parental leave policies

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

ATL marketing campaignscontent marketingad-techcampaign deliverybudget managementcreative productiondata analysismulti-channel marketingcompliance with FCA rulesrisk management

Soft Skills

leadershipinnovationcommunicationcollaborationstrategic thinkinguser focuscreativityproblem-solvingattention to detailtime management