Director – Payments Direct Sales
Lloyds Banking Group
full-time
Posted on:
Location Type: Hybrid
Location: Leeds • United Kingdom
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Job Level
About the role
- Own and deliver a telephony sales strategy that balances existing‑base growth (penetration, cross‑sell, upsell) and inbound lead conversion alongside targeted outbound activity into high‑propensity new customer pools.
- Translate strategy into a clear operating model covering capacity planning, sales rhythms, targets, forecasting, and execution.
- Ensure sales activity and behaviours align to good customer outcomes, particularly in a complex payments ecosystem (acquiring, terminals, gateway, e‑commerce, partnerships, open banking and embedded payments).
- Move beyond “numbers only” performance management by explicitly linking activity, behaviour, capability and outcomes.
- Ensure high standards of data quality and adoption, enabling accurate insight at seller, team and segment level.
- Work closely with Product, Marketing, COO, Revenue Operation and Banking coverage teams to ensure sales enablement keeps pace with product and proposition development.
- Define, own and embed a clear, repeatable sales methodology suitable for telephony‑based selling, ensuring the methodology is consistently applied across call structure, client need, value articulation, objection handling and converting to sale.
- Ensure delivery of an organized framework for colleague upskill, ensuring continuous improvement rather than one‑off training interventions.
- Establish and lead a focused coaching framework that includes regular call observation (live and recorded), clear behavioural standards and high-quality feedback that identifies insight into skills gaps and follows up with targeted coaching.
- Progress the deployment and optimisation of dialler technology to improve contact rates, seller productivity and customer experience.
- Set clear expectations for inbound conversion from franchise and non‑franchise lead sources, outbound sales into existing‑customer portfolios and targeted prospect pools.
- Align with Revenue Operations to ensure that dialler strategies align tightly to propensity modelling, segmentation and campaign priorities.
- Translate segmentation and sector strategy into clear campaign objectives and tailored value propositions.
Requirements
- Senior leadership experience running telephony sales teams in financial services, payments or closely related sectors.
- Proven success driving penetration, value growth and new acquisition.
- Deep experience implementing and scaling dialler‑based inbound and outbound sales strategies, CRM‑led management and performance governance.
- Hands‑on experience working with propensity models, lead scoring and segmented sales strategies.
- Proven success in building sales capability, not just hitting targets.
- Personal ability and personal investment in coaching and ability to build leaders who coach effectively and consistently.
- Comfortable addressing performance conversations while creating a culture of learning and improvement.
- Sets a clear standard for “what phenomenal looks like” in telephony sales.
- Operates with integrity and a relentless focus on customer and commercial outcomes.
Benefits
- Flexible working options
- Hybrid Working
- Job Share
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
telephony sales strategycapacity planningsales forecastingsales methodologydata quality managementdialler technologyCRM managementlead scoringsegmented sales strategiescoaching framework
Soft Skills
leadershipcoachingperformance managementcommunicationorganizational skillscustomer focusintegritycontinuous improvementfeedback deliveryculture building