Senior Product Owner – App Growth
Lloyds Banking Group
full-time
Posted on:
Location Type: Hybrid
Location: Edinburgh • 🇬🇧 United Kingdom
Visit company websiteSalary
💰 £80,000 - £95,000 per year
Job Level
Senior
About the role
- Define and execute a clear strategy to increase App downloads and active usage, aligned with Group digital objectives.
- Develop and manage a roadmap of initiatives focused on acquisition, activation, and engagement, prioritising based on impact and Return on Investment (ROI).
- Partner with marketing, engineering, and analytics teams to deliver integrated campaigns and optimised journeys that drive downloads.
- Use data, research, and A/B testing to identify barriers to adoption and continuously improve conversion rates.
- Shape compelling value propositions and incentives that encourage customers to download and engage with the app.
- Define KPIs (e.g., download volumes, activation rates, retention), monitor performance, and report impact to senior stakeholders.
- Ensure all initiatives meet regulatory, security, and risk standards.
- Line management of a Product Owner, contribute to their development and a culture focused on high-performance and growth.
Requirements
- Proven experience in driving digital growth, ideally in mobile App acquisition or engagement.
- Ability to shape priorities and secure alignment across multiple business areas and senior leaders.
- Deep understanding of user behaviour and ability to translate insights into compelling experiences.
- Strong track record of delivering measurable outcomes that drive adoption and engagement.
- Experience in coaching and developing product teams, fostering innovation and continuous improvement.
Benefits
- A generous pension contribution of up to 15%
- An annual performance-related bonus.
- Share schemes including free shares.
- Benefits you can adapt to your lifestyle, such as discounted shopping.
- 30 days’ holiday, with bank holidays on top.
- A range of wellbeing initiatives and generous parental leave policies.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
A/B testingdata analysisKPI definitiondigital growth strategymobile app acquisitionuser behavior analysisperformance monitoringROI analysisproduct managementcampaign optimization
Soft skills
strategic thinkingcross-functional collaborationleadershipcoachingcommunicationprioritizationinnovation fosteringcontinuous improvementstakeholder managementteam development