Marketing Operations Manager, Merchant Services
Lloyds Banking Group
full-time
Posted on:
Location Type: Hybrid
Location: Bristol • 🇬🇧 United Kingdom
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Design, deliver, and manage a high-performing digital customer engagement and marketing infrastructure with a clear roadmap to scale pipeline growth and revenue.
- Lead the execution and monitoring of digital inbound campaigns, ensuring clear activation plans and measurable paths to revenue.
- Act as the technical lead linking marketing automation with CRM systems (e.g. Salesforce), ensuring seamless integration and data flow.
- Plan and deliver multi-channel campaigns—including organic and paid acquisition—while setting up customer engagement and lead nurture programmes aligned with best in class growth marketing methodologies.
- Collaborate across Merchant Services and wider LBG teams (e.g. Sales, Customer Success, Product, GTM Marketing, Brand and Digital) to deliver a cohesive and sharp demand generation strategy/plan.
- Develop and manage automated, personalised digital engagement journeys and cycles (e.g. welcome, retention, upsell) in partnership with customer engagement teams.
- Develop meaningful reporting dashboards by analysing metrics from multiple sources such as web, paid social, search, organic, campaigns, events, webinars, and more.
- Build a clear reporting structure with tools and processes to measure and communicate the impact of all marketing activities.
Requirements
- Relevant experience in a SaaS-based scale-up environment with a strong focus on digital demand generation.
- Deep expertise in marketing operations; experience in commercial operations is a bonus.
- Proven expertise in performance marketing.
- Data-driven with the ability to translate sophisticated data into actionable insights and business reports.
- Ability to thrive in a matrix reporting structure and build cross-functional relationships.
Benefits
- A generous pension contribution of up to 15%
- An annual performance-related bonus
- Share schemes including free shares
- Benefits you can adapt to your lifestyle, such as discounted shopping
- 30 days’ holiday, with bank holidays on top
- A range of wellbeing initiatives and generous parental leave policies
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
digital customer engagementmarketing infrastructuremarketing automationCRM systemsmulti-channel campaignslead nurture programmesreporting dashboardsdata analysisperformance marketingSaaS-based scale-up
Soft skills
collaborationcross-functional relationshipsdata-driven decision makingcommunicationleadershiporganizational skillsadaptabilitystrategic thinkingproblem-solvingmatrix reporting