Lloyds Banking Group

Reputation and Campaign Insights Manager

Lloyds Banking Group

full-time

Posted on:

Origin:  • 🇬🇧 United Kingdom

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Salary

💰 £59,850 - £73,150 per year

Job Level

Mid-LevelSenior

About the role

  • Work on reputation, campaigns and insights to secure Lloyds Banking Group’s reputation.
  • Provide insights for communication strategies and tactics and identify what resonates with audiences.
  • Develop understanding of drivers of corporate reputation and perform audience deep dives and reputational trend analysis.
  • Support refinement of measurement processes across each audience for accurate representation.
  • Champion use of insights for strategy and campaign development and present developments at planning forums.
  • Lead production and delivery of insight projects including Quarterly Insights Report, Regional Landscape Reports, and Editorial Planning Forum insights.
  • Deliver ad hoc insights using appropriate data for decision making.
  • Support strategy planning through white space analysis, horizon scanning, market and competitor scans.

Requirements

  • Strong data analysis and data visualisation skills.
  • Comfortable collating existing research and business knowledge to identify how to use data most optimally, identifying areas for further investigation.
  • Experience of data storytelling and can use analytics to help influence decision making.
  • Confident presenting data and insight in an engaging way that resonates with audiences and drives positive decision making across the Group.
  • A good understanding of various primary research techniques and, most meaningfully, the ability to turn this information into practical insights, so we can supervise progress on the back of our results.
  • Experience of social listening and secondary research techniques (e.g. desk research, online media monitoring and social listening, etc.) and outputs to further improve our reputation amongst our key audiences.
  • Understanding of AI tools for research, measurement and comms creation, including standard methodologies.
  • Knowledge of how political, regulatory, economic, and technological developments can impact our reputational strategy.
  • Self-motivated to deliver individual projects but also someone who is enthusiastic about working collaboratively.
  • Project management skills, including familiarity with Agile approaches to project management.
  • Supplier and budget management experience
  • Strong influencing skills – comfortable addressing and facilitating discussions with senior partners.
  • Confident mentoring skills and supporting team members with their development.