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Brand Communications Lead

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full-time

Posted on:

Location Type: Hybrid

Location: Wrocław • Poland

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Job Level

Senior

About the role

  • Own the company’s brand voice, tone, and verbal guidelines. Develop communication frameworks for brand-critical and customer-facing content, including: marketing and GTM materials, product copy, corporate and investor communications, HR, recruiting, and employer-brand content.
  • Create processes and tools that operationalize the brand at scale, enabling teams to apply brand principles consistently and efficiently.
  • Review and provide feedback on high-impact communication assets across the organization, and personally craft or refine the most critical pieces when needed.
  • Partner closely with writers, marketers, product teams, HR, and leadership to: improve clarity and quality of content, ensure consistency across teams and channels, help others do their best work within brand guidelines
  • Act as a single point of accountability for brand language and narrative.
  • Identify gaps or risks in how the brand is expressed and proactively address them

Requirements

  • You have a strong content writing background, with experience leading brand, communications, editorial, or narrative work.
  • Highly independent and comfortable taking full ownership of a broad, cross-functional area.
  • Able to operate across many contexts and priorities without losing clarity or quality
  • Confident leading through influence, judgment, and collaboration.
  • Detail-oriented, with a strong sense of what “good” looks like, and how to get there at scale.
Benefits
  • Flexible working arrangements
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
content writingcommunication frameworksbrand guidelineseditorial worknarrative workmarketing materialsGTM materialscorporate communicationsinvestor communicationsHR communications
Soft Skills
independenceownershipclarityqualityinfluencejudgmentcollaborationdetail-orientedfeedbackproactive