Senior Paid Media Specialist
LiveChat
full-time
Posted on:
Location Type: Hybrid
Location: Wrocław • 🇵🇱 Poland
Visit company websiteJob Level
Senior
Tech Stack
BigQueryTableau
About the role
- Own the paid acquisition engine end-to-end: planning, execution, optimization, scaling.
- Architect a clean, scalable campaign structure aligned with trial/QL goals.
- Manage pacing, forecasting, and budget efficiency with clear guardrails.
- Run funnel experiments.
- Partner with Content, Video, Design, and Marketing Automation to improve conversion across the journey.
- Maintain tracking hygiene (GA4, BigQuery, GTM, UTMs) and enhance attribution quality.
- Deliver clear, actionable insights — what happened, why, and what we change next.
Requirements
- 4–6+ years running high-ownership paid acquisition for B2B SaaS.
- Strong proficiency in Google Ads (Search/PMAX), Meta Ads, and LinkedIn Ads.
- Demonstrated ability to reduce CAC and scale profitable channels.
- Strong analytical capabilities: diagnosing issues, proposing fixes, and acting fast.
- Practical experience with GA4, Looker/Tableau, UTMs, and conversion tracking.
- Comfortable working cross-functionally.
- Ownership mindset — you take responsibility for outcomes, not tasks.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
paid acquisitioncampaign structurebudget efficiencyfunnel experimentsconversion trackinganalytical capabilitiesreduce CACscale profitable channelstracking hygieneattribution quality
Soft skills
ownership mindsetcross-functional collaborationanalytical thinkingproblem-solvingcommunication