Senior Manager, Global Product Marketing

Live Nation Entertainment

Senior Manager shaping go-to-market strategy for Ticketmaster's API and e-Commerce products. Collaborating with diverse teams to translate technical capabilities into impactful marketing strategies.

Posted 7/16/2026full-timeRemote • New York • 🇺🇸 United StatesSenior💰 $120,000 - $150,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading go-to-market strategies for API and e-Commerce products, with a strong ability to translate technical concepts into compelling value propositions. Proven track record in project management, cross-functional collaboration, and creating impactful partner-facing content.

Highest-signal resume keywords

Product MarketingAPI Go-To-Market StrategyCross-Functional LeadershipProject ManagementTechnical Writing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

APIIntegrationsSDKsMarket ResearchCompetitive IntelligencePerformance Data AnalysisMessaging DevelopmentContent CreationRelease CommunicationPartner Adoption Strategies

Soft Skills

StorytellingCollaborationAlignmentTime ManagementCommunication

Industry Keywords

Distribution ProductsPartner MarketingTechnical MarketingGlobal MessagingMarketplace Strategy

About the role

Key responsibilities & impact

Lead go-to-market strategy and execution for distribution API and e-Commerce launches, new integrations, and feature releases
Define positioning, messaging, and value propositions for our API and marketplace distribution products, translating technical capabilities into partner and fan benefits
Own high-impact partner-facing content: pitch decks, one-sheets, integration narratives, developer-facing summaries, and release communications
Drive global alignment on distribution messaging across regions so it scales consistently
Build and run release communication frameworks that keep partners current on API and marketplace updates, versioning, and new capabilities
Partner with Product to shape the distribution roadmap based on partner needs and market dynamics
Collaborate with Sales and Partnerships to support partner onboarding, adoption, and external storytelling
Maintain content systems and repositories so partner materials stay accurate, accessible, and version-controlled
Synthesize market research, competitive intelligence, and performance data to inform marketplace strategy

Requirements

What you’ll need

8+ years in product marketing, partner marketing, or technical marketing — ideally with API, platform, or distribution products
A track record of taking technical products to market and driving measurable partner adoption
Fluency translating technical concepts (APIs, integrations, SDKs) into clear value propositions for both business and developer audiences
Strong cross-functional leadership you align Product, Sales, and Partnerships without formal authority
Strong project management skills — you juggle competing deadlines and consistently deliver on time
Excellent writing and storytelling; you turn complex capabilities into content that lands
Experience building messaging and enablement that scales across global, multi-region teams
Comfort with data, you use market, competitive, and performance insights to sharpen strategy

Benefits

Comp & perks

Medical, vision, dental and mental health benefits for you and your family
Free concert tickets, generous paid time off including paid holidays, sick time, and personal days
401(k) program with company match, stock reimbursement program
New parent programs including caregiver leave and baby bonuses, plus fertility, adoption, foster, or surrogacy support
Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment
Volunteer time off, crowdfunding match