Producer, Festival Activation – New Business Projects

Live Nation Entertainment

Producer in charge of Festival Activation new business projects at Live Nation. Leading strategic development and execution of brand activations and integrating experiences across festivals.

Posted 7/16/2026contractRemote • Florida, New York, North Carolina, Pennsylvania, Tennessee • 🇺🇸 United StatesMid-LevelSenior💰 $1,000 - $2,000 per weekWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in experiential strategy and marketing, with a strong focus on budget management and stakeholder relationship building. Proficient in leveraging consumer insights and cultural trends to drive innovative brand activations in the live events space.

Highest-signal resume keywords

Experiential StrategyBudget ManagementStakeholder Relationship ManagementStrategic ThinkingPresentation Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Experiential MarketingBrand PartnershipsBudget ForecastingVendor NegotiationProject Management

Soft Skills

StorytellingCollaborationTime ManagementOrganizational Skills

Tools & Technologies

Microsoft OfficeGoogle WorkspacePowerPointKeynoteCanvaAsanaAirtableSlack

Certifications & Qualifications

Bachelor’s Degree in MarketingBachelor’s Degree in BusinessBachelor’s Degree in Communications

Industry Keywords

Festival CultureLive Entertainment EcosystemClient PresentationsRFP ResponsesExperiential Innovation

About the role

Key responsibilities & impact

Lead the strategic development and execution of new activation opportunities across Live Nation’s festival portfolio.
Develop and present strategic frameworks, pitch decks, narratives, and experiential concepts tailored to festival audiences and brand partners.
Collaborate with sales, creative, production, integrated marketing, and partnership teams to create integrated festival activations and brand experiences that drive value for clients
Own end-to-end budget management for new brand activations, from initial scoping and forecasting through execution and reconciliation.
Identify emerging festival trends, competitive landscape shifts, and partnership opportunities to keep Live Nation at the forefront of experiential innovation.
Build and nurture strong relationships with key brand stakeholders, agencies, and internal partners to foster long-term business growth.
Support pitch processes, including RFP responses, client presentations, pitch decks, and creative brainstorms.
Leverage consumer insights, fan data, and cultural trends to inform strategic recommendations and activation design.
Maintain an organized library of case studies, insights, strategic tools, and pitch decks to support ongoing business development efforts.
Collaborate with Finance and Operations to ensure accurate budgeting and financial reporting.
Monitor financial performance, proactively flag risks, and implement cost-saving solutions without sacrificing creative quality.
Negotiate with vendors and suppliers to ensure budget alignment while maintaining high production standards.
Handle all confidential, proprietary, client, partner, and business-sensitive information with the highest level of discretion, ensuring that materials, data, communications, and work products remain secure, protected, and private at all times.
Support events on-site as needed or as requested by the Manager.
Represent Live Nation with a commitment to integrity, respect for others, inclusivity, collaboration, and professionalism.

Requirements

What you’ll need

5–8+ years of experience in experiential strategy, experiential marketing, brand partnerships, budget management, or agency-side new business development.
Proven track record of driving new business growth and managing complex stakeholder relationships in the live events or festival space.
Demonstrated success managing budgets for large-scale activations and live events, including forecasting, tracking, vendor negotiations, and reconciliation.
Deep knowledge of festival culture, audience behaviors, and the broader live entertainment ecosystem.
Strong strategic thinking, storytelling, and presentation skills, with the ability to translate complex ideas into clear, compelling narratives.
Ability to rapidly sketch and communicate ideas visually.
Experience collaborating with creative, sales, and production teams to bring strategic ideas to life.
Highly organized with exceptional project and time management skills, with the ability to manage multiple concurrent priorities in a fast-paced, dynamic environment.
Expert proficiency in Microsoft Office, Google Workspace, PowerPoint, Keynote, Canva, and project management platforms such as Asana, Airtable, and Slack.
Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degrees or certifications are a plus.

Benefits

Comp & perks

Generous vacation
Healthcare
Retirement benefits
Student loan repayment
Tuition reimbursement
Paid caregiver leave for new parents
Access to free live events through employee ticketing program