Product Manager – Personalization, Audience Platform

Live Nation Entertainment

Product Manager overseeing the Customer Data Platform for Live Nation. Driving audience activation and collaboration with marketing, product, and engineering teams.

Posted 7/14/2026full-timeRemote • California • 🇺🇸 United StatesJuniorMid-Level💰 $108,000 - $135,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing Customer Data Platforms (CDPs) and driving data-driven audience activation through effective collaboration with cross-functional teams. Proficient in SQL and translating complex data systems into actionable marketing strategies to enhance campaign performance.

Highest-signal resume keywords

Customer Data Platform (CDP) ManagementStrong SQL ProficiencyCross-Functional Initiative LeadershipData-Driven Audience ActivationStakeholder Influence

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product ManagementAnalyticsMarketing TechnologyData TranslationAudience TargetingCampaign ExecutionData Systems UnderstandingKey Success Metrics TrackingCreative Problem SolvingLarge Dataset Management

Soft Skills

Stakeholder InfluenceBias Toward ActionHands-On ApproachAdaptability in Ambiguous Environments

Tools & Technologies

HightouchLyticsRudderstackDatabricksModern Data Stacks

Industry Keywords

Audience ActivationMarketing TeamsData FlowsCampaign LiftBusiness Impact

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Own the vision and roadmap for Live Nation’s CDP, driving scalable, data-driven audience activation across global marketing teams.
Serve as the subject-matter expert and admin for the CDP, enabling marketers to create and activate effective audiences while driving adoption through improved processes, tooling, and documentation.
Partner cross-functionally with marketing, product, engineering, and vendors to define product requirements, user stories, and workflows; translate business needs into prioritized enhancements that improve audience targeting and campaign execution.
Leverage a strong understanding of data systems to unlock new audience capabilities, partnering with data teams to ensure high-quality, reliable data flows from Databricks into the CDP and downstream platforms.
Expand activation capabilities by launching and scaling new channels and use cases (e.g., paid media), enabling marketers to reach audiences across a growing ecosystem of platforms.
Define and track key success metrics (e.g., adoption, activation volume, campaign lift) to measure CDP performance, inform prioritization, and drive continuous improvement in audience activation and business impact.

Requirements

What you’ll need

2+ years of product management, analytics, or marketing technology experience
Experience with CDPs (Hightouch, Lytics, Rudderstack, etc.) required
Strong SQL and experience working with large datasets
Experience translating business needs into technical requirements
Proven ability to drive cross-functional initiatives
Ability to translate complex data systems into simple, actionable marketing capabilities
Strong stakeholder influence across technical and non-technical teams
Willingness to roll up sleeves and work hands-on with tools and data
Bias toward action in ambiguous, fast-moving environments
Ability to develop creative solutions to complex, non-linear problems
Passion for leveraging data to drive customer engagement and business impact
Familiarity with Databricks or modern data stacks preferred

Benefits

Comp & perks

Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)
Free concert tickets, generous paid time off including paid holidays, sick time, and personal days
401(k) program with company match, stock reimbursement program
New parent programs including caregiver leave and baby bonuses, plus fertility, adoption, foster, or surrogacy support
Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment
Volunteer time off, crowdfunding match